Adding Images to Emails

Images provide a much-needed visual element to your emails. Lead Gen & CRM's Email Designer lets you import and display images in your emails.

In this article, you'll learn how to add images to your emails. To modify images that have been added to your emails, read Modifying Images in Emails.

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Article Contents

• Adding Layout Blocks Containing Images
• Adding Image Elements to Layout Blocks
• Inserting Images
• Regarding Uploaded Images and Upscaling
• Image Settings

Available With:

Trial	✓
Essential	✓
Advanced	✓
Ultimate	✓

Toolbar:

Email

Users:

Administrators	✓
Company Managers	✓
Marketing Managers	✓
Sales Managers
Salespersons
Jr. Salespersons

Adding Layout Blocks Containing Images

Layout blocks are the foundation of emails created in your Lead Gen & CRM platform.

Emails are created from templates.

Layout blocks go into the email to help make up the structure and layout of the email.

Elements, such as images, go into your layout blocks. To learn more about creating an email, read one of the following articles. 

The email designer allows you to drag, drop, and reorder the layout blocks in your email to further customize it. Some layout blocks have image space built in, but in other layout blocks, you can add image elements yourself. To learn more about layout blocks, read Using Layout and Element Blocks in Emails.

Adding Image Elements to Layout Blocks

To add image elements, start from the Email section in the left toolbar. 

1. Click    Content and Layout in the Email Designer toolbar.
2. Drag a layout block with an image, from the Themed or the Simple tab into your email. 
   
   

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3. Alternatively, click the    Elements tab.
4. Drag and drop an image Element above or below an existing element within a layout block or in between layout blocks. The purple line will let you know where your image is going.
   
   

   Click to enlarge.

The following image elements are available:

Icon		Element		Description
		Image		A single large-sized image that extends across the entire width of the email, stopping at its margins. Dimensions can be edited independent of one another. Standard images will have their set width change dynamically based on the native screen resolution or view port width.
		Fixed-Size Image		An image with editable dimensions. When the height or width is edited, the other will be automatically resized to have the same dimensions. Fixed-size images retain their set width input regardless of the native screen resolution or view port width.

Inserting Images

Once your image Element is inserted into your email, populate the image Element space with the actual image you want to use. 

1. Double-click the image Element space.
2. Click the photo icon in the Simple Editor toolbar that appears.
   
   

   Click to enlarge.

3. Insert your image.
   
   • If the image has been saved on the web: enter the URL of the hosted image in the Source field.

   • If the image has been saved to your computer: click    Upload to add it to the Lead Gen & CRM platform and use it in the email. 

     Note: If the image has already been uploaded to the Lead Gen & CRM platform before, even if it was used in a different email, you will be able to access it from the Upload button. 
4. Add a description. 
   
   
   Important: Sending an email without a description attached to the images will likely result in the email being flagged as spam. All inserted images must have a description attached.
5. Optionally, using the Width field, set the width of your image, in pixels. 
   
   
   Note: Width is typically set automatically, depending on the layout block where your image was inserted. Image height can be edited in the Image Editor. Read Modifying Images in Emails to learn more. 
   
   
   

   Click to enlarge.

6. Optionally, modify Advanced image settings as needed.
7. Click OK.
   
   

   Click to enlarge.

Regarding Uploaded Images and Upscaling

When you upload images into the Lead Gen & CRM platform, be sure to upload an image that will accurately represent the size that you want to display it as. Otherwise, there may be issues with image scaling. This applies especially when setting uploaded content as background images. You will need to import images at a set resolution for them to render properly when set as background images. 

In Lead Gen & CRM, the most common image scaling issue is upscaling, where the image is made to display as larger than its uploaded dimensions. When images with small dimensions are made larger, they are forced to upscale and become distorted, often appearing blurry or pixelated. For example, if you upload an image with a height and width of 200 pixels, it will best display at that size. If you try to use the image in a way that forces the image to become larger, it will upscale and not look as it did originally.

The best way to work with uploaded images is to upload images that conform to the specific dimensions of your emails, pages, or other content. Setting dimensions in a layout or template first and then uploading an image that fits those dimensions will limit scaling issues.

Currently, the generally accepted standard resolution for web pages is 1920 pixels wide by 1080 pixels tall. However, there is no uniform standard, as there are many video displays that have resolutions that are larger than this.

Be aware that, when viewed on certain video displays, even those images that have been saved as and set to certain dimensions might not display correctly for every person who views your web page. What may look fine on one display might be distorted on another. 

Image Settings

Image settings are listed in two different tabs in the Insert/Edit Image panel: General and Advanced.

The General tab houses settings that will need to be modified for nearly every image. The Advanced tab houses settings that will need to be modified on a case-by-case basis and have settings that can modify the email body surrounding the image.

General Settings

The following settings are found in the General Settings section, when you click the photo icon in the Simple Editor. 

Advanced Settings

The following settings are found in the Advanced Settings section, when you click the photo icon in the Simple Editor.