Dynamic emails allow for the creation of subject lines that change based on information for a specific recipients. Creating a subject line that can dynamically change to match the recipient’s interests can dramatically increase email opens and interactions.
This article provides a step-by-step walkthrough on how to make our subject lines dynamic.
Step by Step Walkthrough
Step One: Begin by adding your Dynamic Content Rules to the email. Click the lightning bolt icon in the left sidebar navigation, and then Add rule group. You can select any Rule group created in previous emails, or click Add to create a new rule group.
Step Two: Create your Rule Segments. We will be creating various subject lines for each segment. To create a segment, click on your Rule Group and choose Build New Segment.
Step Three: Enable the dynamic content on the subject line. Click the mail icon to head back into Send Settings. Enable dynamic subject lines by clicking the lightning bolt icon next to Subject, and then choose our Rule Group.
Step Four: Now we can create our dynamic subject lines. Our default subject will populate with whatever the subject of our email was before enabling the dynamic content, but we can change this if need be as well. Create your unique subject line for each of the rule segments we created in Step Two. Once this email is sent to a recipient that fits in the rule segment, they will see the dynamic subject line specific to them.
Frequently Asked Questions
Q. What's the best way to test dynamic subject lines?
A. I’d recommend creating a dynamic list with members from your internal staff, or with lead records based on multiple emails you have access to. For those records, change the field value that we are looking for with the rule group associated with the dynamic subject line, and then schedule this email to the list. Each recipient should receive a different subject line based on the value of the lead field on each lead record.