|Dynamic emails allow for the creation of subject lines that change based on information for a specific recipients.
Creating a subject line that can dynamically change to match the recipient’s interests can dramatically increase email opens and interactions.
This article provides information on making subject lines dynamic.
Adding Merge Variables to Subject Lines
You can add merge variables to email subject lines. To add merge variables to subject lines, do the following:
Using Dynamic Subjects
To create a dynamic subject line for an email, do the following:
Note: You can select any rule group created in previous emails, or click Add to create a new rule group.
The default subject will populate with whatever the subject of the email was before enabling the dynamic content. This subject can be modified. From there, you can send out emails that change their subject lines, based on their recipients. Once this email is sent to a recipient that fits in the rule segment, they will see the dynamic subject line that is specific to them.