As per the CAN-SPAM Act, every commercial and bulk email sent in the US must contain both your address and a link to unsubscribe. By default, emails sent from SharpSpring will contain the unsubscribe address and unsubscribe link in the footer section of the email. However, by using unsubscribe merge variables, the unsubscribe link can be set to appear anywhere in the email. This article will explain how to move the unsubscribe link around in emails.
The following users have access to move unsubscribe variables within an email:
- Administrators
- Marketing Managers
Article Contents
Moving the Unsubscribe Link and Address
When adding unsubscribe links, be aware that these links are not included in smart mails, since they only apply to bulk and commercial messages. To accommodate this, SharpSpring offers both as merge variables, and these merge variables can be placed anywhere within the email. To move the unsubscribe link and address, do the following:
After adding the unsubscribe link and address, you can review them in the finalized email by sending the email to a test list that includes your email address. |
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Note: The {$unsubscribeAddress} and {$unsubscribeLink} merge variables need to be added in order for the unsubscribe feature to work.
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Edit Block icon.
Confirming the Unsubscribe Address
Before moving an unsubscribe link, you must first confirm your unsubscribe address. To confirm your unsubscribe address, do the following:
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User Settings > Settings.
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