Moving Unsubscribe Links in Emails

As per the CAN-SPAM Act, every commercial and bulk email sent in the US must contain both your address and a link to unsubscribe. By default, emails sent from SharpSpring will contain the unsubscribe address and unsubscribe link in the footer section of the email. However, by using unsubscribe merge variables, the unsubscribe link can be set to appear anywhere in the email. This article will explain how to move the unsubscribe link around in emails. Article Contents Moving the Unsubscribe Link and Address Confirming the Unsubscribe Address Customizing Unsubscribe Link Text Ready to Learn More?	Available with:
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When adding unsubscribe links, be aware that these links are not included in smart mails, since they only apply to bulk and commercial messages. To accommodate this, SharpSpring offers both as merge variables, and these merge variables can be placed anywhere within the email. To move the unsubscribe link and address, do the following: In the top toolbar in SharpSpring, click Content > Emails. Create or edit an email. Double-click the text of the email or click the Edit Block icon. In the Content Editor toolbar, click Merge > Unsubscribe Fields. Click both the Unsubscribe Address and Unsubscribe Link fields. Click Save. Once placed, the unsubscribe fields can be highlighted, copied, and pasted wherever you deem necessary. After adding the unsubscribe link and address, you can review them in the finalized email by sending the email to a test list that includes your email address.		Click to enlarge.

		Note: Unsubscribe addresses cannot be edited in emails. They can only be edited in the Company Profile.

		Note: Both of the {$unsubscribeAddress} and {$unsubscribeLink} merge variables need to be added in order for the unsubscribe feature to work.

Before moving an unsubscribe link, you must first confirm your unsubscribe address. To confirm your unsubscribe address, do the following:

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You can customize unsubscribe link text for a more personalized touch. To customize unsubscribe link text, do the following:

In SharpSpring's top toolbar, click Content > Emails. Create or edit an email. Insert a merge variable. Highlight the {$unsubscribeLink} text. Copy the {$unsubscribeLink} text. In the formatting toolbar, click + Plus > Link. In the modal window that appears, paste the {$unsubscribeLink} text in the URL field. In the Text to Display field, enter the text you want to display. Click OK. Click Save.		Click to enlarge.
		Important: Alterations to unsubscribe links that violate any anti-spam or informed consent law by attempting to obfuscate the unsubscribe option can result in immediate account termination.

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