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Creating Email Tests

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Cris Echeguren
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Email testing is essential to honing your email communication to reach and exceed conversion goals.

When testing, email reports show the results of email campaigns in regards to performance and delivery.

This article will detail how to create email tests.


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Understanding Email Testing

Email tests are comparative assessments of emails against one another. Effectively, these are A/B testing emails. Email testing is best used when you have emails that have the same conversion goal, formatted in different ways, to understand which is getting the highest conversion result.

When testing, SharpSpring will evenly distribute the emails across one list. Keep in mind that you can create a specific list for an email test that contains list members with similar characteristics. You can also create a sample of an existing list, so you can send an email test to only a small percentage of a specific list. In addition, suppressions by engagement will affect A/B tests.

A/B testing should occur before using emails with any sort of automation. Your testing should focus on general open rates and what is most effective. From there, you use the winning emails in your future campaigns. 


Creating Tests

To create email tests, do the following:

  1. In SharpSpring's top toolbar, click
    Analytics > Email Tests.
  2. Click Create Email Test. 
  3. Enter a title for the test.
  4. Schedule a date and time for the test.
  5. Click the Select a List menu.
  6. Select the desired list. 
  7. Click the desired emails to test.
  8. Click Create Test.  
  


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Note: In order to create email tests, you will need to have multiple existing emails.
   


Creating Baseline Tests

To create baseline email tests, do the following:

  1. In SharpSpring's top toolbar, click
    Analytics > Email Tests.
  2. Click Create Email Test. 
  3. Enter a title for the test.
  4. Schedule a date and time for the test.
  5. Click the Select a List menu.
  6. Select the desired list.
  7. Click the desired emails to test.
  8. Click the Use Baseline? checkbox.
  9. Click the Select Baseline Email menu.
  10. Choose an established email to compare the results of the test against.
  11. Click Create Test.  
    


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Reviewing Results

To review the created test, do the following:

  1. In SharpSpring's top toolbar, click
    Analytics > Email Tests.
  2. Search for the created test.
  3. Click the desired test.
  4. Optionally, export data by clicking  1cog.png  Options and selecting either Export to .CSV or Export to .PDF.
  


Click to enlarge.

With email tests, SharpSpring will identify both an overall Content Winner and Call-to-Action Winner. Once you review the information and make a decision on which email to use, schedule the email.

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