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Creating RSS Emails

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Leya Wood
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Rich Site Summary (RSS) is a method of publishing frequently updated information (typically blog entries or website posts) through a feed, including a summary of the content and related metadata. RSS-based emails allow you to include the feed (and related data) within an email that can be delivered to a list of subscribers. 

The email designer within SharpSpring allows for the creation of RSS emails that populate with content from a blog, or posts from a website. These RSS emails can be sent automatically to a list on a daily, weekly, or monthly basis. This article provides information on setting up RSS emails within SharpSpring.


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Locating SharpSpring Blog Feed URLs

RSS Feed URL locations can vary depending on where your blog is hosted, or your content management system (CMS). To locate the Feed URL of your SharpSpring blog, do the following:

  1. Go to your published blog's landing page.
  2. Scroll to the bottom of the landing page.
  3. Locate the RSS Feed link.


Locating Non-SharpSpring Blog Feed URLs

RSS Feed URL locations can vary depending on where your blog is hosted, or your content management system (CMS).

To locate the Feed URL in the majority of CMS platforms, do the following:

  1. Access your blog.
  2. Right-click on your blog's page and choose the option View Page Source. 
  3. Search for RSS in the HTML source page that appears.
  4. Search until you find a code that resembles the following:
    href="http://www.example.com/rss.xml"
  5. Select the content following href=". 
  
Note: Wordpress Feed URLs will often be wpblog
.yourdomain.com/feed/.

 

 


Adding the RSS Widget to an Email

You can add the RSS widget to emails.

To set an email as RSS-based, do the following:

  1. Click Marketing > Content > Emails in SharpSpring's top toolbar.
  2. Create or edit an email. 
  3. Click  rss.png  RSS Subscription in the the main settings menu of the email designer.
  4. Click the Settings tab.
  5. Click the checkbox for Enabled.
  6. Enter the RSS feed URL to pull content from in the Feed URL box.
  7. Enter the list name in the List box.
  8. Set the time for the email send in the Frequency in the Send menu.
  9. Click the Style tab.
  10. Change the font family, size, weight and color of the article title in the RSS Title Styles section.
  11. Change the font family, size, weight and color of the article paragraph text in the RSS Body Styles section.
  12. Add padding or additional space between the images and text of your blog articles in the Image Styles section.
  13. Click the Layout tab.
  14. Select the number of blog posts to show in the email in the Number of Posts to Include menu.
  15. Drag-and-drop one of the following display widgets into a layout section or content block of the email:
  



Click to enlarge.
Note: Emails will only be sent if there are new posts.
Note: The  rss.png  RSS Subscription menu is not available in email templates.
Widget   Description
Top Story


Shows the image and description for your most recent blog post and links to the four other most recent blog articles.

  
Titles Only


Shows only links of your most recent blog post titles.

  
Titles and
Summary


Shows links of your most recent blog post titles and a description for each.

  
Images and
Summary


Shows links of your most recent blog posts, an image, and description for each.

  


Once you have dragged-and-dropped one of the four widgets into the email, something similar to the following code will added to your email:

{!Widget_RSS_Items_5_top}

When your email is received, this widget code changes to display your blog articles in the format you selected. 


Testing and Scheduling Emails

Once an RSS email has been created, you can test it to see how it looks when it is sent. These tests can be sent to specified test lists and be scheduled to send at specific times.

The following are options for testing and sending emails:

  
Click to enlarge.
Option   Description
Litmus Tests


Perform Litmus tests (at monetary cost) to view the email across different platforms and devices.
Send to Lists


Immediately send emails directly to a list.
Schedule Emails


Schedule emails to send at a later date and time.  

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