SharpSpring's Email Policy Team works with Customers to help improve deliverability, while proactively maintaining the systems that preserve the good reputation of our email servers.
In general, we expect senders to have email statistics within acceptable thresholds, as defined by Internet Service Providers (ISPs).
SharpSpring's Acceptable Email Stats:
- <0.1% Spam Complaint Ratio
- <1% Hard Bounce
- <5% Soft Bounce
It is important to understand that SharpSpring's email stat thresholds are based on industry standards. Other ESP platforms such as Hubspot, MailChimp and SendGrid are all following the same guidelines.
Spam is a several billion dollar a year issue that the ISPs are working to crack down on. These thresholds are a result of ISPs dictating to ESPs what mail can and cannot be delivered to their customers.
With all that said, email stats say something about your email list practices and/or the content within your emails.
If you are using purchased lists, we highly suggest that you reevaluate using them if you are not getting the engagement you desire.
If the SharpSpring Email Policy Team continues to see poor stats and the same lists being used, we will unfortunately be forced to suspend or deactivate the account.
Some General Advice to Send the Best Emails
We want nothing more than to help improve your email program, so please give these recommendations serious consideration:
- Authenticate your email with DKIM and SPF (if they have not already) - it's in your best interest to authenticate your email.
- Add a permission reminder - This is a simple yet friendly reminder for the recipient on why they're receiving the email. It puts their guard down so they are less likely to unsubscribe or report the email as spam.
- Practice List Management
- Remove Role Addresses (firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, etc.) These are known to cause issues with spam complaints and unsubscribes.
- Periodically Reconfirm Lists - Make sure the recipients still wish to receive email.
- Ask yourself, are your lists purchased? Remove any purchased lists from distribution. Continued sending to these lists will only increase the chances of the email being classified as spam, unsubscribes, or never making it to the inbox.
- Engaging content is what recipients enjoy most. Make sure the email content is relevant to the recipients!