Email addresses can Hard Bounce for a number of reasons, some of which involve the email address being valid. For situations where a valid email address is flagged for a Hard Bounce and excluded, there is a way to remove that lead from your exclusions and get them back to receiving your communications. This walkthrough should only be followed for email addresses you are ABSOLUTELY SURE are valid and the bounce happened as a result of some extraneous circumstance, such as an overly aggressive firewall or filter. Re-subscribing an invalid email address will cause the send to hard bounce again, hurting your sender stats.
Creating the Workflow
Step 1: Click on the green “New” button located in the top right corner of SharpSpring.
Step 2: Select "Workflow" from the drop down menu.
Step 3: A modal will appear. Name the workflow and click “Add Workflow”.
Step 4: Select the toggle “Make this workflow available in the contact manager.”. This will allow us to manually schedule this workflow to individual contacts who may have this Hard Bounce flag.
Step 5: Select “0 minutes after start” to have this workflow begin immediately. Select “change the field” and begin typing in the name of the field “Hard Bounced Email Address”. Select the field from the autocomplete suggestions and select “False” from the drop-down menu that appears.
Step 6: Click “Add Action” to add this event to the workflow.
Step 7: Select “0 minutes after start” to have this workflow begin immediately. Select “change the field” and begin typing in the name of the field “is Unsubscribed”. Select the field from the autocomplete suggestions and select “False” from the drop-down menu that appears.
Step 8: Click “Add Action” to add this event to the workflow.
Step 9: Click “Save Changes” to complete the workflow.
Applying the Workflow to the Contact
Step 1: Navigate to “Contacts” and choose “Contact Manager” from the drop down.
Step 2: Find the contact you’d like to re-subscribe. Click on their name to open up their contact record.
Step 3: Click on the green “Add to” button, and choose “Add to Workflow”.
Step 4: A modal will appear. Choose the workflow we created in the previous section from the drop down menu.
Step 5: Select “As Soon as Possible” for the Time & Date.
Step 6: Click “Schedule”. This will begin the contact on the workflow immediately.
Congratulations! You’ve finished the walkthrough of how to manually re-subscribe an email address from a Hard Bounce exclusion.