Email addresses can hard bounce for a number of reasons. Some reasons involve the email address being valid. For situations where a valid email address is flagged for a hard bounce and excluded, there is a way to remove that lead from your exclusions and get them back to receiving your communications. This article will provide information on removing the hard bounce status and resubscribing hard bounced leads.
The following user roles can set action groups:
- Company Managers
- Marketing Managers
Automation features are accessed through the toolbar.
- Removing Hard Bounce Status via Action Groups: Visual Editor
- Resubscribing Leads in the Contact Manager
- Ready to Learn More?
Removing Hard Bounce Status via Action Groups
Before you can manually resubscribe leads in the Contact Manager, you will need to utilize automation to remove hard bounce statuses.
To create status removal automation using the visual editor, do the following:
Resubscribing Leads in the Contact Manager
Once you have created status removal automation in either the visual editor or the legacy editor, you can then manually resubscribe leads. To manually resubscribe leads in the Contact Manager, do the following: