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Removing Hard Bounce Statuses and Manually Resubscribing Leads

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Tim Pogge
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Email addresses can hard bounce for a number of reasons. Some reasons involve the email address being valid. For situations where a valid email address is flagged for a hard bounce and excluded, there is a way to remove that lead from your exclusions and get them back to receiving your communications. This article will provide information on removing the hard bounce status and resubscribing hard bounced leads.

Important: Resubscription should only be done for email addresses you are absolutely sure are valid and the bounce happened as a result of some extraneous circumstance, such as an overly aggressive firewall or filter. Resubscribing an invalid email address will cause the send to hard bounce again, hurting your sender statistics.

The following user roles can set action groups:

  • Administrators
  • Marketing Managers


Article Contents


Removing Hard Bounce Status via Action Groups: Visual Editor

Before you can manually resubscribe leads in the Contact Manager, you will need to utilize automation to remove hard bounce statuses. To create status removal automation using the visual editor, do the following:

  1. In SharpSpring's top toolbar, click
    Automation > Action Groups.
  2. Click New Action Group.
  3. Enter a name for the action group.
  4. Click the Use visual editor radio button.
  5. Click OK.
  6. Click + > Action.
  7. In the modal window that appears, under Contact Edit Actions, click Change contact field.
  8. In the Field Name text field, type Hard Bounced Email Address.
  9. In the To This Value drop-down menu, select False. 
  10. Click OK. 
  11. Set the action group to Active.
  


Click to enlarge.


Removing Hard Bounce Status via Action Groups: Legacy Editor

If you would prefer to use the legacy editor instead of the visual editor when creating a status removal action group, do the following:

  1. In SharpSpring's top toolbar, click
    Automation > Action Groups.
  2. Click New Action Group.
  3. Enter a name for the action group.
  4. Click the Use legacy editor radio button.
  5. Click OK.
  6. Keep the time delay settings as 0 minutes after start.
  7. In the action drop-down menu, under Lead Edit Events, select change lead field.
  8. In the Enter field name text field, type Hard Bounced Email Address.
  9. In the True/False drop-down menu, select False.
  10. Click Add Action.
  11. Click Save Changes.
  


Click to enlarge.


Resubscribing Leads in the Contact Manager

Once you have created status removal automation in either the visual editor or the legacy editor, you can then manually resubscribe leads. To manually resubscribe leads in the Contact Manager, do the following:

  1. In SharpSpring's top toolbar, click
    Contacts > Contact Manager.
  2. Click the name of the desired lead.
  3. Click  cog.png  Options > Manually Resubscribe to Emails.
  4. Click Yes, Allow Emails.
  


Click to enlarge.


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