You're about to do a large email send so you decide to send a few test emails to yourself and your co-workers. Seconds later you open the email to find it doesn't look quite the same as it did in the SharpSpring Email Designer. Images are distorted, text isn't the right size, and the formatting is all askew. This typically happens as a result of how Outlook renders their emails, but there may be several other reasons why your emails may look different. This support article will share some strategies to make your emails look great in more email clients.
Email Clients are not Created Equally
For the most part emails are sent as multi-part messages. Meaning, the HTML that holds images, clickable links, and formatting is separated from the actual text. upon delivery an email client renders the most appropriate version for it's capabilities. The result, sometimes emails look wonky!
Quick Tips for More Consistent Rendering
Keep these best practices in mind as you design emails in SharpSpring:
- Use a SharpSpring template. All of our email templates are heavily tested to look great in most all of the common email clients
- Use "web safe" fonts in your email. Some of the standard ones are Helvetica, Arial, Courier New, and of course Comic Sans (disclaimer: SharpSpring does not endorse the use of Comic Sans in business communication... or ever). For help using fonts in emails, check out our support article here
- Test thoroughly. Open your email in various email clients to make sure it looks up to par or consider using a tool like Litmus to simulate all of the major clients all at once.
- Don't rely on images to convey your message. Many of today's email clients don't render images by default. If your counting on leads to click that cute cat picture link to your site, you might be out of luck.