Different email clients render emails in different ways. This article will provide information on how to best present emails across different clients.
The following user roles can create and send emails:
- Marketing Managers
Email Clients Differ
Consider the following: You are about to perform a large email send, so you decide to send a few test emails to yourself and your co-workers. Seconds later, you open the email to find it does not look quite the same as it did in the SharpSpring email designer. Images are distorted, text is not the right size, and the formatting is askew. The email is unfit to send.
This typically happens as a result of how Outlook renders their emails, but there may be several other reasons why your emails may look different. For the most part, emails are sent as multi-part messages. This means that the HTML that holds images, clickable links, and formatting is separated from the actual text. Upon delivery, an email client renders the most appropriate version for its capabilities. As a result, emails sometimes look strange.
Regarding Consistent Rendering
Keep these best practices in mind as you design emails in SharpSpring:
- Use a SharpSpring template. All of SharpSpring's email templates are heavily tested to look great in the overwhelming majority of common email clients.
- Use "web-safe" fonts in your email. Some of the standard fonts safe to use for webpages and emails are Helvetica, Arial, and Courier New.
- Test thoroughly. Open your email in various email clients to make sure it looks up to par, or consider using a tool like Litmus to simulate all of the major clients all at once.
- Do not rely on images to convey your message. Many of today's email clients do not render images by default. If you are counting on leads to click an image link to access your website, you might be out of luck.