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Setting Up Custom Opt-In Processes via Automation

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Leya Wood
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SharpSpring has several compliance-related tools available for opting in leads.

One such tool is an automated standard double opt-in process.

This article will provide a walkthrough on creating custom opt-in processes.


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Creating Double Opt-In Forms and Emails

To create a custom opt-in process, you will first need to create an opt-in email. Using a double opt-in process validates the email address a lead has provided, in addition to verifying that they would in fact like to receive further communications. For example, this process is useful in requesting that a lead join a mailing list.

To create a double opt-in email, do the following:

  1. Create a SharpSpring form or a native/third-party form.
  2. Place your form on either a SharpSpring landing page or website.
  3. Create an email to verify the lead's email address and/or interest in receiving communication.
  4. Insert a link or button into the email that asks the lead to confirm or verify they want to receive emails.
  5. Modify the link or button settings to redirect to the landing page or website.
    
 
 


Creating Opt-In Triggers and Actions 

Once you have created the double opt-in email, you will need to apply the appropriate opt-in triggers and actions.

To create a set of triggers and actions, do the following:

  1. Click Marketing > Automation > Visual Workflows in SharpSpring's top toolbar.
  2. Create or edit a visual workflow.
  3. Click + Add > Trigger under Start or an applicable branch.
  4. Select the fills out the form trigger, located in the Form section.
  5. Select the desired form.
  6. Click + Add > Action below the trigger. 
  7. Select the send the email action, located in the Communication section.
  8. Select the email that has a link to opt in.
  9. Click + Add > Trigger below the action.
  10. Select the visits from the email trigger.
  11. Enter the opt-in link in the By clicking this link (optional) field.
  12. Click + Add > Action below that trigger.
  13. Select the change contact field action in the Contact Edit Actions section.
  14. Type Is Opted In as the field name. 
  15. Change the value to True. 
  16. Set the workflow to Active.
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Note: Selecting the fills out any form trigger applies this opt-in process to every available form.

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