Sending a contact’s information to a web address is called a webhook or postback URL.
Lead Gen & CRM can add this information into forms.
This article provides information on where a postback URL can be added to a form or visual automations in Lead Gen & CRM.
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Adding Postback URLs
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Adding a postback URL to Lead Gen & CRM enables you to send form submission data from a form to a third-party service, such as Zapier. Note: Postback data will have the multipart/form-data encoding type.
To add a postback URL or webhook to a form in Lead Gen & CRM, create or edit a form:
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Posting Lead Information in Visual Automations
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In Lead Gen & CRM, you can post lead information as an action in an automation. Certain CRMs, Lead Gen & CRM included, support webhooks or postback URLs to bring contact information into the system or to update existing contacts. This can be useful to update a lead elsewhere when the lead meets the trigger conditions for an automation in Lead Gen & CRM. Note: Postback data will have the multipart/form-data encoding type.
To add lead information to automation in Lead Gen & CRM, create or edit a visual action group:
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Postback Code Example
The following is an example of postback data:
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="field_2075573251"
username@emailaddress.com
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="agentreferrer__sb"
https://pages.services/websitename.com/webpage/?ts=1563200133467
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="rf__sb"
https://pages.services/websitename.com/webpage/?ts=1563200133467
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="emailAddress"
username@emailaddress.com
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="field_2075571203"
Namefromfield
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="field_2075572227"
Othernamefromfield
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="trackingid__sb"
201906_5cf687eba9d2da0729724496
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="companyprofileid__sb"
MzawMDG1NDQzAgA
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="g-recaptcha-response"
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="leadID"
646138185731
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="lastName"
Userlastname
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="accountid__sb"
KOI-3W75UWX76Q
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="firstName"
Userfirstname
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="formid__sb"
14fba788-667e-47d0-8f7a-1fda4949fefe
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="css_url"
/includes/css/formlp_light.css
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a
Content-Disposition: form-data; name="submit__sb"
--06d2248b6b8bb9e853feac214bfb847c39612cb7b4cf3c691c2cee97710a--