SharpSpring recommends that all marketing Emails include a permission reminder. This short text, often found at the bottom of the email, clarifies to subscribers how they signed up. This article will provide information on permission reminders.
The following user roles have access to edit unsubscribe information:
The Importance of Permission Reminders
Below is an example of text often included in a permission reminder:
"You are receiving this email because you signed up for a weekly updates at sharpspring.com. Click here to unsubscribe at any time."
Permission reminders are important, as they help to reduce spam complaints. Emails from senders that recipients do not recognize can be flagged as spam. This harms your reputation and future deliverability to other recipients, even if they interacted favorably with your messaging.
The main characteristic of good permission reminders is that they are specific. This means that the wording is clear on why the subscriber is being emailed now. Examples include such reminders as being a current customer, attending an event, or subscribing to updates from you. Do not be ambiguous and cause customers to question whether they actually did sign up. This encourages your recipients to flag the mail as spam, which is exactly what you are aiming to avoid.
Creating Permission Reminders
To create a permission reminder that is paired with an unsubscribe link, do the following: