Lead Gen & CRM recommends that all marketing emails include a permission reminder. This short text, often found at the top of the email, clarifies to subscribers how they signed up.
This article will provide information on permission reminders.
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The Importance of Permission Reminders
Permission reminders are important, as they help to reduce spam complaints. Emails from senders that recipients do not recognize can be flagged as spam. This harms your reputation and future deliverability to other recipients, even if they interacted favorably with your messaging.
The main characteristic of good permission reminders is that they are specific. This means that the wording is clear on why the subscriber is being emailed now. Examples include such reminders as being a current customer, attending an event, or subscribing to updates from you. Do not be ambiguous and cause customers to question whether they actually did sign up. This encourages your recipients to flag the mail as spam, which is exactly what you are aiming to avoid.
Creating Permission Reminders
One of the best ways to use permission reminders is to pair it with an unsubscribe link.
To create a permission reminder that is paired with an unsubscribe link create or edit an email from the Email page in the left toolbar.
- Place the cursor where the unsubscribe link and permission reminder will be inserted.
- Click Merge in the formatting toolbar.
- Click Unsubscribe Fields and insert the following fields:
• Unsubscribe Address
• Unsubscribe Link
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Note: Unsubscribe addresses cannot be edited in emails. They can only be edited in the Company Profile. - Place the cursor before or after the inserted fields, depending on stylistic preference, and insert permission reminder text around your Merge variables.
- Click Save.
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You can see how the unsubscribe links look in the finalized email by sending the email to a test list that includes your email address. Unsubscribe links are not included in Smart Mails since they only apply to bulk and commercial messages.
Customizing Unsubscribe Link Text
You can customize unsubscribe link text for a more personalized touch.
To customize unsubscribe link text, create or edit an email from the Email page in the left toolbar.
- Insert unsubscribe merge variables.
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- Highlight the unsubscribe merge variables and copy the text.
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- Click the Link icon in the formatting toolbar.
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- Paste the unsubscribe merge variables in the URL field in the modal window that appears.
- Enter the text you want to display in the Text to Display field.
Important: Alterations to unsubscribe links that violate any anti-spam or informed consent law by attempting to obfuscate the unsubscribe option can result in immediate account termination. - Click Save.
- Click Save again.
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