|SharpSpring recommends that all marketing emails include a permission reminder.
This short text, often found at the top of the email, clarifies to subscribers how they signed up.
This article will provide information on permission reminders.
The Importance of Permission Reminders
Permission reminders are important, as they help to reduce spam complaints. Emails from senders that recipients do not recognize can be flagged as spam. This harms your reputation and future deliverability to other recipients, even if they interacted favorably with your messaging.
|The main characteristic of good permission reminders is that they are specific. This means that the wording is clear on why the subscriber is being emailed now. Examples include such reminders as being a current customer, attending an event, or subscribing to updates from you. Do not be ambiguous and cause customers to question whether they actually did sign up. This encourages your recipients to flag the mail as spam, which is exactly what you are aiming to avoid.||
Note: Consider the following example of permission reminder text:
"You are receiving this email because you signed up for a weekly updates at sharpspring.com. Click here to unsubscribe at any time."
Creating Permission Reminders
To create a permission reminder that is paired with an unsubscribe link, do the following:
Note: Unsubscribe addresses cannot be edited in emails. They can only be edited in the Company Profile.
Note: You can see how the unsubscribe links look in the finalized email by sending the email to a test list that includes your email address. Unsubscribe links are not included in smart mails since they only apply to bulk and commercial messages.
Customizing Unsubscribe Link Text
You can customize unsubscribe link text for a more personalized touch. To customize unsubscribe link text, do the following:
Click to enlarge.
Important: Alterations to unsubscribe links that violate any anti-spam or informed consent law by attempting to obfuscate the unsubscribe option can result in immediate account termination.