Setting Global Merge Variables

Global merge variable settings apply to every email that you send with SharpSpring. Global merge variables populate in the unsubscribe address, as required by the CAN-SPAM Act. By default, the from name and from email address entered in the settings page will automatically be applied to every email sent from every user in your instance of SharpSpring. This article will detail how to set global merge variables in SharpSpring. Article Contents Setting Variables Adding Custom Variables	Available with:
	Marketing Automation	✓
	CRM Ultimate	✓
	CRM PRO	✓
	CRM Free	✓

	Toolbar:


	Users:
	Administrators	✓
	Company Managers	✓
	Marketing Managers	✓
	Sales Managers
	Salespersons
	Jr. Salespersons

You can modify merge variable settings as necessary.

To modify settings for merge variables within emails, do the following:

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Note: Global merge variable settings can be overwritten in the email designer.

Important: These value fields must be filled out for custom merge variables to work.

You can add custom variables to your collection of available merge variables.

To add custom variables, do the following:

Click User Menu > Settings in SharpSpring's top toolbar.
Click Company Email Settings, located under Features in the left panel.
Click the Global Merge Variables tab.
Click Add Custom Variable.
Enter the variable name in the Name text box.
Enter the variable's displayed merge variable in the Merge Variable text box.
Enter the variable's value in the Value text box.
Click Save.

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Note: Click

Remove to remove unwanted custom variables. Sending and compliance variables cannot be removed.

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