Once you have implemented SharpSpring Tracking Code on your website, SharpSpring will begin tracking the activity for both the anonymous and known leads that visit the site. For known leads, we will see this activity appended to their Contact Record on the "Life of the Lead". For anonymous leads, as we have yet to identify who these specific leads are (as they have not filled out a form, or clicked on a link from an email sent from SharpSpring directed to a tracked page) we track these activities in the background.
The Life of the Lead timeline is broken down into two categories: 1) Tracking Activity that occurred before the lead became known, which is identified by a blue line; and 2) Tracking Activity that occurred after the lead becomes known is identified with a green line.
If you are using automations that use a Trigger event of Site Actions, when an anonymous lead becomes known there is a chance that their previous activity could qualify them to be included in previously setup automations, potentially resulting in multiple emails / events happening to their Contact Record. This would not be ideal, for example, if we have a multiple drip campaigns set up for specific site visits, as if the anonymous lead had visited all of those pages before becoming known, upon becoming known the lead may receive multiple emails at one time.
To prevent this, SharpSpring only makes the past 24 hours of page views available for processing once a lead becomes known. Any site activity in the past 24 hours from the time at which a lead becomes known will trigger automations, but anything outside of that timeframe will not.