Personas are fictional representations of your customer audiences, designed to produce higher conversions by making personalized messaging efficient. This article provides insight on using personas to easily create dynamic landing pages.
The following user roles can add personas to landing pages:
- Marketing Managers
- Adding Personas to Dynamic Landing Pages
- Reviewing Persona Information in the Email Designer
- Ready to Learn More?
Adding Personas to Dynamic Landing Pages
After adding personas to dynamic landing pages, known leads that view this page will only see the content that corresponds to their assigned persona. To add a persona to a dynamic landing page, do the following:
Reviewing Persona Information in the Email Designer
To review available personas when in the email designer, do the following:
Doing so will open a modal that displays the persona summary, including the following information:
For more information on creating and editing personas, refer to Creating Personas.