Personas are fictional representations of your customer audiences, designed to produce higher conversions by making personalized messaging simple. This article provides a walkthrough on using personas to easily create dynamic landing pages.
Adding Personas to Dynamic Landing Pages
Step One: Create a Landing Page.
Step Two: While editing the landing page, right click on any header, paragraph, or image element, click Make Dynamic and then choose personas from the dropdown. The content editor will appear on the right of the screen with sections for each active persona.
Step Three: Fill out the content in the respective section for each persona. When known leads view this page, they will only see the content that corresponds to their assigned persona.
Reviewing Persona Information in the Email Designer
Step One: Within the landing page editor, click the lightning bolt icon in the left hand navigation bar to open the dynamic content rules.
Step Two: Here you will see a listing of all active personas. Clicking any of the personas will open a modal that displays the persona summary. This includes: persona name, title, answer, contact & lead membership, bio, and demographics widgets.