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Implementing Google Analytics on SharpSpring Landing Pages

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Jon Walker
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Not every SharpSpring user solely uses the site analytics provided by the application. Very often, users want Google Analytics implemented on their site along with SharpSpring tracking code. With the advent of the Landing Page Builder, those pages hosted in SharpSpring do not have access to their Google Analytics tracking. This article, will detail how to implement Google Analytics to landing pages built in SharpSpring.

Note: SharpSpring offers Professional Services to assist with custom coding. You must have code knowledge in order to use the information within this article.

The following user roles can implement Google Analytics:

  • Administrators (with Google Analytics access)


Article Contents 


Obtaining Google Analytics Tracking IDs

To obtain a Google Analytics tracking ID, do the following:

  1. Log in to or create a Google Analytics account.
  2. Click Admin > Property > Property Settings.
  3. Copy the tracking ID.
  
Note: The Google tracking ID should look like
UA-XXXXXXXX-X. 


Creating Variables with Google Tag Manager

To use Google Tag Manager to create a variable for a Google Analytics tracking ID, do the following:

  1. Log in to or create a Google Tag Manager account.
  2. Click Container > Variables.
  3. Under User-Defined Variables, click New.
  4. Name the variable as gaProperty.
  5. Select Constant for the Type.
  6. Paste the tracking ID of your Google Analytics Account for the Value.
  7. Click Create Variable.
  
Note: Ensure the account is a Web Container type.


Creating Tags in Google Tag Manager

To create Google Tag Manager tags, do the following:

  1. Log in to or create a Google Tag Manager account.
  2. Click Container > Variables.
  3. Under the Tags section, click New.
  4. Name the tag PageView.
  5. Select Google Analytics for the Product.
  6. Select Universal Analytics for the Tag Type.
  7. Click the button next to the Tracking ID text input to display a list of variables.
  8. Click the gaProperty variable.
  9. Select Page View for Track Type.
  10. Choose All Pages for the Fire On section.
  11. Click Create Tag.
    


Obtaining Landing Page Tracking Codes in Google Tag Manager

To obtain landing page tracking codes, do the following:

  1. Log in to or create a Google Tag Manager account.
  2. Click Admin > Container.
  3. Click Install Google Tag Manager.
  4. Copy the tracking code snippet.
    


Adding Tracking Code to Landing Pages

To add tracking code to SharpSpring landing pages, do the following:

  1. Log in to SharpSpring.
  2. In SharpSpring's top toolbar, click
    Content > Pages.
  3. Click the  pencil.png  Edit icon on the page to be tracked.
  4. In the left panel, click  code.png  Edit Code.
  5. In the code editor that appears, click the Javascript (JS) tab.
  6. Paste the tracking code from Google Tag Manager.
  7. Format as needed.
  8. Delete everything between the <noscript> tags.
  9. Delete the opening and closing <script> tags.
  10. Delete the comments.
  11. Click Save.
  12. Click Publish.
  		    
Note: The brackets should contain your Google Tag Manager Container ID. Check that the value in the tracking code is the same as your Container ID in the Google Tag Manager dashboard. 
 
Note: Before testing to ensure that data is being pulled through to Google Analytics, wait 15 minutes. 


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