Personas are fictional representations of your customer audiences. They are designed to produce higher conversions by making messages personal.
This article provides information on using personas to create dynamic emails.
Article Contents
Available With:
Trial | ✓ | |
Essential | ✓ | |
Advanced | ✓ | |
Ultimate | ✓ |
Users:
Administrators | ✓ | |
Company Managers | ✓ | |
Marketing Managers | ✓ | |
Sales Managers | ||
Salespersons | ||
Jr. Salespersons |
Adding Personas to Dynamic Emails
You can add personas to dynamic emails.
To add personas to dynamic emails, do the following:
- Click Automation > Personas in the left toolbar.
Click to enlarge.
- Create a persona.
Click to enlarge.
- Click Email in the left toolbar.
- Create or edit an email.
- Hover over any content block or element within the email editor.
- Click
Make Dynamic > Personas.
Click to enlarge.
- Edit the email content for each persona in the content editor.
- Click Done.
- Click Save.
Click to enlarge.
Refer to Creating Personas for more information on creating and editing personas.
Reviewing Personas in the Email Designer
You can review available personas when in the email designer.
To review personas, do the following:
- Click Emails in the left toolbar.
- Create or edit an email.
- Hover over any content block within the email editor.
- Click
Make Dynamic > Personas.
Click to enlarge.
- Click
Dynamic Web Content in the left panel of the email designer.
- Click any of the active personas.
Click to enlarge.
Doing so will open a modal that displays the persona summary, including the following information:
- Persona name
- Title
- Answer
- Contact and lead membership
- Biography
- Demographics