|Personas are fictional representations of your customer audiences.
They are designed to produce higher conversions by making messages personal.
This article provides information on using personas to create dynamic emails.
Adding Personas to Dynamic Emails
To add personas to dynamic emails, do the following:
For more information on creating and editing personas, refer to Creating Personas.
Reviewing Personas in the Email Designer
To review available personas when in the email designer, do the following:
Doing so will open a modal that displays the persona summary, including the following information: