VisitorID Overview

As a marketer, knowing who is viewing your website—and what content they are viewing—helps make sure that you are spending the right resources to support your marketing strategy. Lead Gen & CRM uses VisitorID to track the visitors on your website.

This article will provide an overview of VisitorID features.

---

Article Contents

• VisitorID Sections
• Visitor List: Panel
• Visitor List: Settings
• Visitor List: Identification
• Lead Record: Basic Information
• Lead Record: Visit Chart
• Lead Record: Lead Information
• Understanding Convert to Lead

Available With:

Trial	✓
Essential	✓
Advanced	✓
Ultimate	✓

Toolbar:

Sales

Users:

Administrators	✓
Company Managers
Marketing Managers
Sales Managers
Salespersons
Jr. Salespersons

VisitorID Sections

VisitorID uses the IP address of an anonymous contact currently visiting a Lead Gen & CRM-tracked site to attempt to pull information on said contact. 

Anonymous results are available for traffic coming from known entities, such as businesses or organizations with static IP addresses.

Anonymous visitor information in VisitorID will vary based on geographic region, website traffic volume and type, and the data available in each region. 

Important: VisitorID results for Legacy Free CRM users are limited to known visitors.

VisitorID breaks its information into different sections: the Visitor List, and the Lead Record. The Visitor List provides searchable information on leads and visitors. Lead records store a lead or visitor's information individually.

Visitor List: Panel

On the left side of the VisitorID page is the list of visitors (both anonymous and tracked leads) that visit your website. This list shows up to 1,000 visits to your website. The list is governed by an internal global blocklist that Lead Gen & CRM curates and manages. 

If you have multiple websites, you can view visitor traffic from each one by doing the following:

1. Click Sales > VisitorID in the left toolbar.
   
   

   Click to enlarge.

2. Click All Sites in the left panel.
3. Select the desired website in the drop-down menu that appears.
   
   

   Click to enlarge.

Visitor List: Settings

The    Settings menu provides a list of helpful settings to better enhance your VisitorID experience. In addition to the Lead Gen & CRM global blocklist, user-created blocklist entries will appear in this menu.  

The following Settings menu options are as follows:

Visitor List: Identification

The Visitor List shows both leads and anonymous visitors. 

Leads are considered tracked visitors that have filled out a form, clicked a link in an email that was directed to a tracked site, or purchased a product or service on a tracked eCommerce platform.

Tracked leads that do not return data will not display in VisitorID. 

The available lead types are as follows:

	Type		Description		Image
	Lead		Tracked, known leads. Leads appear in green.
	Anonymous Visitor		Unknown, anonymous visitors. Visitors appear in gray.

The Visitor List has several filters available. Clicking on an icon sets a specific filter. Clicking the icon again removes the filter.

	Icon		Information		Description
			Less Than Two Days Old		This pane shows all leads that have been created and have VisitorID entries within the past two days.
			More Than Two Days Old		This pane shows all leads that have been created and have VisitorID as of two or more days ago.
			Visited Important Pages		This pane shows all tracked leads that have visited Important Pages.
			Search		This button opens a modal search bar in the Lead Panel.

Note: Current selections will appear in blue, regardless of status.

Lead Record: Basic Information

The Lead Record contains all information on a visitor or lead. Information will vary by record, depending on the data entered.

The lead record contains the following information:

Click to enlarge.

	Icon		Information		Description
			Name		The name of the lead. An IP address may be present.
			Email Address		The email address of the lead.
			Phone Number		The phone number attributed to the lead.
			Website		The website attributed to the lead.
			Location		The approximate location of the lead.
			Company Size		The approximate number of employees working for the lead.
			Revenue		The approximate revenue of the lead.
			Campaign		The campaign the lead is attached to.

Lead Record: Visit Chart

This chart notes the total number of webpages and important pages visited by leads or visitors.

Lead Record: Lead Information

A visitor or lead will have essential information and metadata attributed to them.

The metadata available is as follows: 

Understanding Convert to Lead

When an anonymous visitor comes to your site, Lead Gen & CRM first does a reverse IP lookup to see if the IP address of that visitor is tied to a domain or to a website. If the IP address of that anonymous visitor is tied to a company, then Lead Gen & CRM will check to see what information they have for that company. The results of that search will dictate if you need to convert that anonymous visitor to a lead.

When there is no information on a company, Lead Gen & CRM will display the  Convert to Lead button. When you click the button, it takes the anonymous visit and turns it into a lead record, saving the visitor as a lead in Contact Manager.

Click to enlarge.

You will be able to check and see if that anonymous visitor visited other pages, or if they filled out a form and provided their email address. 

Each anonymous lead that is converted will have a 0-of-16 engagement score, as they do not have an email address. Once the lead submits their email address through a form submission, their contact engagement score will increase, and you will be able to send that lead emails. Additionally, the converted lead is applied to the VisitorID campaign, which is the default Lead Gen & CRM campaign.

From there, you can add this new lead to lists. However, leads obtained in this fashion have limited information attached to them. Often, these leads will lack even the most basic of information, such as phone numbers and email addresses, so lists populated with converted leads can have incomplete information.