SharpSpring’s Shopping Cart Abandonment tool enables users to learn when a potential customer has begun the transaction process for a product but has left the item(s) in their shopping cart for a designated period of time without completing the purchase. Using this information, you are empowered to create automated emails that target these “abandoners” and encourage them to follow through with the product they are considering.
What can Shopping Cart Abandonment be used for?
- Send automated follow-up emails to leads who have begun but not completed an online transaction
- Pull transaction data into dynamic email content
- Incorporate Shopping Cart Abandonment rules into automations
Shopping cart abandonment settings can be accessed by heading to your site settings under the Analytics tab. Here you can designate a period of time in which to consider a shopping cart “abandoned.”
Once you have integrated your shopping cart and configured your abandonment settings, you can utilize the “abandons a shopping cart” trigger to activate a workflow that contains actions such as sending emails to leads, or notifications to users. The automation below exemplifies one such task/workflow construction.