SharpSpring’s shopping cart abandonment tool enables users to learn when a potential customer has begun the transaction process for a product, but has left items in their shopping cart for a designated period of time without completing the purchase. Using this information, you are empowered to create automated emails that target these customers and encourage them to follow through with the product they are considering. This article will detail how to configure the shopping cart abandonment tool.
The following user roles can configure shopping cart settings:
- Accessing Shopping Cart Abandonment Settings
- Adding Abandonment Widgets to Emails
- Utilizing Abandonment Tasks and Action Groups
- Ready to Learn More?
Accessing Shopping Cart Abandonment Settings
Shopping cart abandonment can be used to:
- Send automated follow-up emails to leads who have begun but not completed an online transaction
- Pull transaction data into dynamic email content
- Incorporate shopping cart abandonment rules into automations
Shopping cart abandonment settings can be accessed by doing the following:
Adding Abandonment Widgets to Emails
Before setting up the task or action group automation that fires the abandonment email, you will need to add the abandonment widget to that email. This widget will automatically place the contents of the abandoned cart into the email. This way, you can send your visitors an email encouraging them to purchase the items that were abandoned.
To add a shopping cart abandonment widget, do the following:
Note: The type of widget that you choose will determine what shows up in your email. If you choose a cart list with totals and not with images, then the list of the items that were abandoned in the cart will show without images.
Utilizing Abandonment Tasks and Action Groups
The shopping cart abandonment tool can be triggered by a workflow. To create an abandonment workflow, do the following: