| SharpSpring’s shopping cart abandonment tool enables users to learn when a potential customer has begun the transaction process for a product, but has left items in their shopping cart for a designated period of time without completing the purchase. Using this information, you are empowered to create automated emails that target these customers and encourage them to follow through with the product they are considering. This article will detail how to configure the shopping cart abandonment tool.
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| Marketing Automation | ✓ | ||||
| CRM Ultimate | |||||
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| CRM Free | |||||
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| Users: | |||||
| Administrators | ✓ | ||||
| Company Managers | |||||
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| Jr. Salespersons | |||||
Accessing Shopping Cart Abandonment Settings
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Shopping cart abandonment can be used to:
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Important: Currently, shopping cart abandonment does not work on certain platforms, including WooCommerce, Magento and Shopify. Custom coding by a skilled developer is necessary to enable abandonment.
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Shopping cart abandonment settings can be accessed by doing the following:
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In SharpSpring's top toolbar, click |
 Click to enlarge. |
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In the left panel, under the Tracking section, |
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Click the General tab. |
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Under Shopping Cart Abandonment Settings, select a time to list a cart as abandoned. |
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Click Save Changes. |
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User Settings > Settings.
Adding Abandonment Widgets to Emails
Before setting up automation that fires the abandonment email, you will need to add the abandonment widget to that email. This widget will automatically place the contents of the abandoned cart into the email. This way, you can send your visitors an email encouraging them to purchase the items that were abandoned.
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To add a shopping cart abandonment widget, do the following:
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Note: The type of widget that you choose will determine what shows up in your email. If you choose a cart list with totals and not with images, then the list of the items that were abandoned in the cart will show without images.
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Shopping Cart Abandonment.
Utilizing Abandonment Automation
The shopping cart abandonment tool can be triggered by a workflow. To create an abandonment workflow, do the following:
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In SharpSpring's top toolbar, click |
 Click to enlarge. |
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Under Start or an applicable workflow item, |
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In the menu that appears, under Site, click abandons a shopping cart. |
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In the Enter Site Name field, enter the desired site to set abandonment for. |
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Click OK. |
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Under the shopping cart abandonment trigger, click +. |
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Add applicable filters, actions, time delays, or action groups to the trigger. |
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