SharpSpring automatically includes an unsubscribe link in the footer section for all of your emails to ensure compliance with the CAN-SPAM Act. This link is required for businesses sending emails to multiple recipients. The information populated in the unsubscribe footer is pulled from your Company Profile.
The following User Roles have access to edit unsubscribe information:
Follow these steps to set up your email unsubscribe footer.
Step One: On the toolbar top right, click User Settings, then in the drop-down, select Settings.
Step Two: In the left-side panel, under My Company, click Company Profile.
Step Three: Fill out the required information under Company Information. Once you have finished completing the profile, scroll to the bottom of the page and click Save Settings.
SharpSpring will automatically recognize when you're sending an email to more than one recipient (ie to a list) and will add the unsubscribe link to the footer of the email.
This is an example of that the unsubscribe footer looks like:
For information on how to customize your unsubscribe link, click to review the article Adding a Custom Unsubscribe Merge Variable.
By default, emails sent from SharpSpring will contain the Unsubscribe Address and Unsubscribe Link at the very bottom of the email, in the footer section. In SharpSpring, you can place the unsubscribe link wherever you like, by using the unsubscribe merge variables.
Moving the unsubscribe link and address
Step One: On the toolbar, hover over Content, then on the drop-down, click Emails. Open an existing email or create a new one. If you need help, click to review the article Creating and Editing Emails.
Step Two: Hover over the content block where you want to place the unsubscribe variable, or add a new content block, and click the pencil icon.
NOTE: To add a new content area, on the left, click Content & Layout. First, drag and drop a Layout into the email, then drag and drop a Content Area into that Layout. Click the pencil icon on the Content Area to open the content editor.
Step Three: Place the cursor where you want the unsubscribe to go. On the formatting toolbar, click Merge, then Unsubscribe Fields and click both Unsubscribe Address and Unsubscribe Link. Both merge variables need to be added in order for the unsubscribe feature to work. The merge variables below will be added to your content area:
Step Four: Once you have added both variables, on the right, click Save.
NOTE: You can see how the unsubscribe looks in the finalized email by sending the email to a test list that includes your email address. Unsubscribe links are not included in Smart Emails since they only apply to bulk and commercial messages. Check out our article on Sending Emails to Lists for more information.