Adding SharpSpring tracking code to your site will open up Analytics insights and provide more information on how and where traffic is coming into your site from. The Site Traffic section of SharpSpring is divided into four different tabs:
The Overview section contains information about the various site tracking metrics defined below:
Bounce Rate - the percentage of people who landed on one page of your site and left without navigating to a second page, or more specifically, didn’t trigger any additional events that would cause tracking code to fire. For example, if we were tracking a Single Page Site and had the appropriate tracking code there, when the visitor scrolled down the page, further tracking code events would fire and they would not be considered a bounce despite only visiting one page.
Direct Traffic - the percentage of traffic that comes through your site either through typing your site address directly into their browser or by clicking a link or bookmark to your site
Search Traffic - the percentage of traffic that arrived on your site by clicking through from search results
Total Visitors - the amount of unique visitors coming to your site over the selected time frame
Total Visits - the amount of visits to your site over the selected time frame. Visitors can have multiple visits to your site so this number will be higher than the Total Visitors
Avg Page Views - average number of pages a user hits per visit
Avg Minutes on Site - average number of minutes a user spends on your site per visit
These reporting metrics are represented numerically in the Site Stats section:
and also visually in the Web Visits section. You can manipulate the graph to display either as a Line or Bar Chart and toggle what metrics you’d like to graph together by choosing the different toggles on the right hand side.
At the bottom of the Overview section, there will be high level data sections for each of the following:
Top Searches - what keywords are people using to find your site
Top Referrers - what sites are people on immediately before coming into your site or rather, where are visitors coming into your site from
Top Landing Pages - what pages on your site are people hitting when they come in to your site
The top five results of each section are shown here. These different metrics are reported on in more detail by clicking “View All” above each section or by going to their corresponding tabs above.
The Keywords tab provides more in-depth information about what search terms, or keywords, visitors to your site are using to find your webpage. It provides the top 100 keywords in a list view on the right, as well as a visual representation in a pie chart to the left. Beneath the pie chart, the percentage of visits to your site that came through search, the total number of search traffic visitors, and the total number of visits are displayed numerically.
The Referrers tab provides more in-depth information about what sites visitors are coming into your site from. It provides the top 100 domains in a list view on the right, as well as a visual representation in a pie chart to the left. Beneath the pie chart, the percentage of visits to your site that came through referrals, the total number of referral traffic visitors, and the total number of visits are displayed numerically.
The Landing Pages tab provides more in-depth information about what pages visitors are hitting when they come into your site. It provides the top 100 pages in a list view on the right, as well as a visual representation in a pie chart to the left. Beneath the pie chart, the total number of visits to your site is displayed numerically.