SharpSpring’s Shopping Cart Integration allows you to automatically record web transactions from your online store and attribute those sales to SharpSpring Campaigns. This enables you to measure your end-to-end marketing ROI for eCommerce based businesses. This article will provide an overview on the shopping cart.
The following user roles can modify shopping cart settings:
- Sales Managers
- Jr. Salespersons
Shopping Cart Information
The shopping cart allows you to measure which campaigns are creating the most online transactions, and this provides you with a way to make better marketing decisions.
For more information on how to integrate your online shopping cart, refer to the help article on how to integrate shopping carts.
After you successfully integrate your shopping cart code and run a test transaction, you will see the Shopping Cart tab appear under the Sales menu at the top of the page. This is where you can access information for all of your online transactions.
The Shopping Cart page displays all of your recent transactions, as well as any historical transactions, and includes information on:
Name and Email address of Lead who made the purchase
When the transaction occurred
The details of items sold during the transaction
Total purchase value
Clicking on either the number total or the product icon to display the details for that transaction:
If a lead completes a web transaction and is associated with a SharpSpring campaign, you will see their sales attributed back to that individual marketing tactic on the Campaign Insights page:
Note: Shopping Cart is not available when a Salesforce Sync is active.