You can create dynamic emails in SharpSpring without the need for a developer, using the in-application feature built directly into the email designer. This article will detail how to create dynamic emails.
The following user roles can create and send emails:
- Company Managers
- Marketing Managers
Email features are accessed through the toolbar.
Defining Dynamic Email
Dynamic emails contain content that changes based on information on a lead. As an example, consider a lead who is interested in services that a marketing agency provides. These services could be branding, website design, development, digital marketing or creative services. When a lead shows an expressed interest in one of those services, custom fields in SharpSpring can be changed to capture said interest.
The lead then fills out a form on the website for more information on the service in which they are interested. That form fill then triggers an email autoresponder from SharpSpring. Using dynamic email, you need only one email that sends to all leads who fill out the form. However, the content within that email will be specific to the interest of that lead.
Creating Dynamic Content Rules
Dynamic emails help to significantly increase conversion rates by delivering messages that are tailored to the recipient. Tailoring these messages requires rules. Similar to dynamic landing pages, dynamic content rules control what content a specific lead will see based on the information on that lead in your instance of SharpSpring.
To create dynamic content rules, do the following:
For dynamic content rules, rule groups and rule segments are universal Modifications to either will impact all emails or landing pages the rules are currently applied.
Note: If you are adding multiple attributes to a rule group, make sure to choose to consider any or all of the attributes when displaying variable content.
Note: If you are using a custom field for the dynamic content, it needs to be set to be available as an email merge variable.
Using Dynamic Subjects
To create a dynamic subject line for an email, do the following:
Note: You can select any rule group created in previous emails, or click Add to create a new rule group.
The default subject will populate with whatever the subject of the email was before enabling the dynamic content. This subject can be modified. From there, you can send out emails that change their subject lines, based on their recipients. Once this email is sent to a recipient that fits in the rule segment, they will see the dynamic subject line that is specific to them.
Creating Dynamic Content Blocks
To create dynamic content blocks, do the following:
Note: Anything that can be added to a content block can be added here.
Creating Dynamic Background Images
You can also have the background image of a layout dynamically change based on a rule segment or persona.
To create dynamic background images, do the following:
Frequently Asked Questions
Q: Can I have multiple dynamic content rules in one email?
A: Absolutely. You can create as many dynamic content rules and apply them to the email in various sections.
Q: What does a lead see if they do not have anything in the field I build my attribute around?
A: When creating dynamic content, there is always a default section. This section is displayed when a lead does not have anything that qualifies them to see a variable content block.
Q; How do I remove dynamic content from a section?
A: After adding dynamic content to a section, you can remove the content by clicking
Dynamic Content > Revert to Default.
Q: Can I make my subject line dynamic?
A: Yes. You can apply dynamic rule groups to subject lines as well.
Q: Can I test my dynamic email?
A: Yes. Refer to Creating Litmus Render Tests for more information.