Multi-channel marketing is a tactic where companies communicate with leads in various ways, known as channels.
In the lens of content marketing, a multi-channel approach is important, as it helps marketers better understand when and where they having the most engagement with your leads.
One of the more important channels in today's marketing world is media. Utilizing media links in landing pages helps to reinforce a channel's presence and impact.
This article will detail how to use Media Center links to enhance landing pages.
Linking Media Center Assets
Lead Gen & CRM's Media Center allows you to create trackable links for your content to better understand what content is helping leads to convert. These links can be added directly to Lead Gen & CRM landing pages via buttons to distribute the trackable links. To link a Media Center asset on a landing page, first create a Media Center asset with a trackable link and then create or edit a landing page.
Once the page is published, clicks on this button will redirect to the Media Center asset. Media Center assets that are URLs will take the visitor to the asset itself. Media Center assets that are file uploads will download the file to the visitor's machine.