|Providing content that is personalized to a visitor helps to increase conversions.
With SharpSpring's landing pages, you can add dynamic web content without the need for a developer.
This article will detail setting up dynamic web content in landing pages.
Important Information Regarding GDPR Consent
Landing page dynamic content will not work with General Data Protection Regulation (GDPR) consent banners. This is due to how using personal identifiable information to change dynamic content could violate the rules regarding tracking information and consent within the law.
For more information on the GDPR, refer to the following help articles:
- The European Union General Data Protection Regulation (GDPR)
- How the GDPR Impacts SharpSpring and You
- Adding GDPR Tracking Consent Banners to Landing Pages
Adding Dynamic Content Rules
Dynamic content rules are what SharpSpring uses to control what content a specific visitor sees based on information known about that visitor in your instance of SharpSpring. To create dynamic content rules, do the following:
Important: Rule groups and rule segments are universal, and modifications to either will impact all emails or landing pages the rules are currently applied.
Be aware that certain elements can be dynamic. Header (
<h6>), paragraph (
<p>), and image (
<img>) elements can all be made dynamic.
Configuring Dynamic Content Rule Segments
Once you have created a dynamic content rule, you will see the dynamic content icon in the left sidebar navigation turn red. This indicates there are active rules on the page. In order for SharpSpring to know how to differentiate content, you need to create rule segments. Rule segments are the variations of the field type and the conditional. To build rule segments into a landing page with dynamic content rules, do the following:
Note: You can edit the dynamic content rule by clicking the Edit icon. You can delete the dynamic content rule by clicking the Delete icon.
Setting and Previewing Dynamic Content
Once your rule segments have been created for your rule attributes, you can start making your content dynamic. To set and preview dynamic content, do the following:
Setting Lead Records
Once the dynamic content has been set, it is imperative to test the content to ensure it is active. To set lead records and test dynamic content, do the following:
Once refreshed, you should see the content of the page has changed based on the value in those fields.
Using Merge Variables in Landing Pages
To set merge variables for a landing page with dynamic content, do the following: