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Creating Dynamic Landing Pages

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Leya Wood
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Providing content that is personalized to a visitor helps to increase conversions.

With Lead Gen & CRM's landing pages, you can add dynamic web content without the need for a developer.

This article will detail setting up dynamic web content in landing pages.

Article Contents

Available With:
Trial ✓  
Essential ✓  
Advanced ✓  
Ultimate ✓  
Toolbar:
Landing PagesLanding Pages
Users:
Administrators ✓  
Company Managers ✓  
Marketing Managers ✓  
Sales Managers    
Salespersons    
Jr. Salespersons    


Important Information Regarding GDPR Consent

Landing page dynamic content will not work with General Data Protection Regulation (GDPR) consent banners. This is due to how using personal identifiable information to change dynamic content could violate the rules regarding tracking information and consent within the law. 

For more information on the GDPR, refer to the following help articles:


Adding Dynamic Content Rules

Dynamic content rules are what Lead Gen & CRM uses to control what content a specific visitor sees based on information known about that visitor in your instance of Lead Gen & CRM. To create dynamic content rules, do the following:

  1. Click Landing Pages in the left toolbar.
  2. Create or edit a landing page.
  3. Click  bolt.png  Dynamic Web Content in the left panel.
  4. Click the Dynamic Content Rules tab.
  5. Click Add Rule.
  6. Click Add.
  7. Enter a name for the rule group.
  8. Select either all or any in the criteria drop-down menu.
  9. Select the desired lead field in the Select Lead Field drop-down menu.
  10. Select either is equal to or is not equal to in the conditional drop-down menu.
  11. Optionally, click Add to add more dynamic rules.
  12. Click Create and Add Dynamic Content Rule to this Page Group.
  

Click to enlarge.
Important: Rule groups and rule segments are universal, and modifications to either will impact all emails or landing pages the rules are currently applied.

Be aware that certain elements can be dynamic. Header (<h1> through <h6>), paragraph (<p>), and image (<img>) elements can all be made dynamic.


Configuring Dynamic Content Rule Segments

Once you have created a dynamic content rule, you will see the dynamic content icon in the left sidebar navigation turn red. This indicates there are active rules on the page. In order for Lead Gen & CRM to know how to differentiate content, you need to create rule segments. Rule segments are the variations of the field type and the conditional. To build rule segments into a landing page with dynamic content rules, do the following:

  1. Click Landing Pages in the left toolbar.
  2. Create or edit a landing page.
  3. Click  bolt.png  Dynamic Web Content in the left panel.
  4. Click the Dynamic Content Rules tab.
  5. Click the desired dynamic content rule.
  6. Click Build new segment.
  7. Enter text or select an applicable value, depending on the rule type in the Select a value drop-down field.
  8. Repeat as necessary.
  

Click to enlarge.
Note: You can edit the dynamic content rule by clicking the  edit.png  Edit icon. You can delete the dynamic content rule by clicking the  close.png  Delete icon.
 


Setting and Previewing Dynamic Content

Once your rule segments have been created for your rule attributes, you can start making your content dynamic. To set and preview dynamic content, do the following:

  1. Click Landing Pages in the left toolbar.
  2. Create or edit a landing page with dynamic rules.
  3. Right-click on the desired element.
  4. Click Make Dynamic.
  5. Choose the desired rule from the available dynamic content rules.
  6. Select a rule segment in the right panel.
  7. Enter the dynamic text to display under Content.
  8. Modify text parameters as necessary.
  9. Repeat for other dynamic content.
  10. To Preview, at the top of the screen, select one of the following device views:

       •   screen.png  Desktop
       •   tablet.png  Tablet
       •   mobile3.png  Mobile
  

Click to enlarge.


Setting Lead Records

Once the dynamic content has been set, it is imperative to test the content to ensure it is active. To set lead records and test dynamic content, do the following:

  1. Ensure you are a lead in your own instance of Lead Gen & CRM.
  2. Ensure tracking has been established on your device.
  3. Click Contacts in the left toolbar.
  4. Click your own lead record.
  5. Change your fields to match to the fields you used in the dynamic content rules and rule segments.
  6. Return to the landing page.
  7. Refresh the landing page.
  

Click to enlarge.

Once refreshed, you should see the content of the page has changed based on the value in those fields.


Using Merge Variables in Landing Pages

To set merge variables for a landing page with dynamic content, do the following:

  1. Click Landing Pages in the left toolbar.
  2. Create or edit a landing page with dynamic rules.
  3. Right-click on the desired element.
  4. Click Dynamic Content > Edit.
  5. Click the desired rule drop-down menu.
  6. Select the text that you want to set as a merge variable.
  7. Click  mergevariable.png  Insert Merge Variable in the toolbar.
  8. Select the merge variable to show in the Merge Variables list that appears.
  9. Click back into the landing page.
  

Click to enlarge.

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