Ad blockers are a type of software (typically plug-ins or browser extensions) that can alter or remove advertising content from a website. These services block advertisements, tracking, and other content through a number of methods, one of which is by targeting the URLs wherefrom this content originates.
The vast majority of web users do not use ad blocking software. When they do, ad blockers generally have no impact whatsoever on SharpSpring’s services. However, a small percentage of web visitors who are using an ad blocking tool, and have also installed optional supplementary filters may report an inability to see SharpSpring forms on websites. These supplementary filters are rarely installed and enabled. If they are enabled, the filters could affect SharpSpring form rendering and tracking, as well as nearly all other similar third-party services, including Salesforce, Google Analytics, Google Tag Manager, Adroll, and HubSpot.
What's the Impact?
As of the writing of this document, only a small fraction of web visitors use ad blocking software. Fewer still install and use the optional list extensions to extend these tools to block marketing services like SharpSpring. So in general, these ad blockers do not impact the SharpSpring platform in a meaningful way.
Users who choose to use both ad blocking software and supplementary filtering lists willingly compromise their full web experience in favor of an excessively high level of ad blocking and anonymity. The users of these tools are also aware of their functionality, and can toggle the blocking capability on and off manually, or set specific sites as “Trusted” which allows all services on the site they are visiting to work properly. Often, users of these tools will visit a site, and see that content they are interested in is not rendering properly, and will chose to either temporarily or permanently disable the ad blocking software for that site. As always, the best practice for website owners/operators is to create valuable, relevant content to encourage this behavior.
For a more comprehensive list of services that are potentially affected by ad blocking software, you can reference an example of a supplementary filter list here.