Email Unsubscribe Overview

Article Contents

• Unsubscribe Surveys in SharpSpring
• Unsubscribes and Email Jobs
• Unsubscribes and Email Reports
• Unsubscribes and Contact Records
• Exporting Unsubscribe Lists

When a contact clicks the unsubscribe link in your emails, they will be taken to the unsubscribe screen. If you have granular unsubscription configured, they will be asked to specify which category of communications they would like to stop receiving.

Additionally, they will be asked to answer a brief survey on why they are unsubscribing. They can choose one of the premade selections, or they can select Other and fill in their reason in the text area.

With unsubscribe surveys, information is passed to SharpSpring and appears in the following locations in the application:

• Email Jobs show under the Delivery tab. The Unsubscribes filter must be turned on.
  
  
• Email Reports show under the Unsubscribe Survey Results section.
  
  
• Contact Record shows at the top of the page in red text.

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The Email Jobs section in SharpSpring will display a list of the contacts who unsubscribed from receiving emails from you, along with the reason provided in the survey.

To view unsubscription information for email jobs, do the following:

1. Click Analytics in SharpSpring's left toolbar.
2. Click Email Jobs.
3. Select the desired email job.
4. Click the Delivery tab.
5. Click the blue drop-down menu button. 
6. Select Unsubscribes.

The Email Reports section in SharpSpring will display unsubscription information in built reports.

To view unsubscription information in built email reports, do the following:

1. Click Analytics in SharpSpring's left toolbar.
2. Click Email Reports.
3. Build an email report.
4. Scroll to the Unsubscribe Survey Results section.

The Contact Record shows the reason why a contact unsubscribed from an email. If they have chosen to unsubscribe, that information will be on the top of their record in red text.

You can use this information to change your content or processes to better accommodate what your contacts are looking to receive from you.

This will not only help your sender reputation and statistics, but also ensure that the correct contacts are receiving the correct content under the correct circumstances per your marketing efforts.

1. Click Email in SharpSpring's left toolbar.
2. Click    Options > Unsubscribes in the left panel.
3. Click    Options > Export to .CSV.
4. Click the Export Manager link.
5. Click the .CSV of your unsubscribes. 

Click to enlarge.