The Unsubscribe Survey is an addition to the Unsubscribe screen that allows you to gather information from leads and contacts about why they are unsubscribing from your communications. This article will provide an overview on the Unsubscribe Survey.
The following user roles can utilize the Unsubscribe Survey:
- Company Managers
- Marketing Managers
- Sales Managers
- Unsubscribe Surveys in SharpSpring
- Unsubscribes and Email Jobs
- Unsubscribes and Email Reports
- Unsubscribes and Contact Records
- Ready to Learn More?
Unsubscribe Surveys in SharpSpring
When a contact clicks the unsubscribe link in your emails, they will be taken to the Unsubscribe screen. If you have Granular Unsubscribe set up, they will be asked to specify which category of communications they would like to stop receiving. Additionally, they will be asked to answer a brief survey on why they are unsubscribing. They can choose one of the pre-made selections, or they can select Other and fill in their reason in the text area.
With Unsubscribe Surveys, information is passed to SharpSpring and appears in the following locations in the application:
Unsubscribes and Email Jobs
The Email Jobs section in SharpSpring will display a list of the contacts who unsubscribed from receiving emails from you, along with the reason provided in the survey.
To view unsubscription information for Email Jobs, do the following:
Unsubscribes and Email Reports
The Email Reports section in SharpSpring will display unsubscription information in built reports.
To view unsubscription information in built Email Reports, do the following:
Unsubscribes and Contact Records
The Contact Record shows the reason why a contact unsubscribed from an email. If they have chosen to unsubscribe, that information will be on the top of their record in red text.
You can use this information to change your content or processes to better accommodate what your contacts are looking to receive from you. This will not only help your sender reputation and statistics, but also ensure that the correct contacts are receiving the correct content under the correct circumstances per your marketing efforts.