UTM codes are snippets of text that can be tacked to the end of an URL to measure the success of your content on the web. UTM codes enable tracking visitors from any number of sources without creating multiple landing pages. Here's an awesome article to learn more about UTM codes and their purpose.
Use UTM Codes to Track Campaigns
Step 1: For this article, we'll use a Facebook campaign as an example. So, go ahead and pull up your campaign page on Facebook.
Step 2: In the URL section of the Facebook campaign, after you have pasted the appropriate page URL, place a "?" at the end of the URL. Then right after the question mark, insert utm=campaign1. If sending leads to your homepage, you should type http://"yourwebsiteurl".com?utm=campaign1. Here "yourwebsiteurl" is your company's URL and "campaign1" is a unique name we made up. Save your changes.
Step 3: Now return to the SharpSpring app and navigate to the Campaign Insights page by mousing over the Analytics tab and clicking "Campaigns." On the left side panel, click the gear next to Campaigns, and select “Manage Campaigns.”
Step 4: Locate the campaign you want to edit, select the gear to the right, and click “Edit Campaign.”
Step 5: Scroll down to the Tracking section, and insert the UTM code (utm=campaign1) into the "Page or Parameter" field next to the "Site" drop down box. In the drop down box, select your website. Don’t forget to click on the blue "Add Rule" button.
Note: You can use underscores before the equal sign, just not after. Here's an example:
utm_source=sharpspring is OK
But utm_source=oh_hi_mark is NOT OK
Step 6: Click “Save Changes” at the bottom once you’ve edited your campaign.
Now, leads that visit from your Facebook campaign will be associated with the corresponding Campaign in SharpSpring.