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Creating Landing Pages

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Leya Wood
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The  map.png  Pages section of Lead Gen & CRM is where pages and funnels are located.

There are several important features available when creating landing pages.

This article will provide information on creating landing pages and funnels.

 

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Toolbar:
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Article Contents


Enabling Landing Page Sites

In order to design landing pages and blogs in Lead Gen & CRM, you will first need to enable a landing page site. If you attempt to access the Landing Page Designer without creating a landing page site, then you will see a message stating that you currently have no landing sites enabled. 

To enable landing page sites:

    1. Click Settings in the left toolbar.
    2. Click Sites, located under Tracking in the left panel.
    3. Click  12cog.png  Options > Add Site.

      Add a Site

      Click to enlarge.

       
    4. Enter a name or label for this landing page site under Short Site Name.
    5. Select one of the following under Site Type:

         •   Main Site
         •   Microsite or Brochure
         •   Blog or Informative

         •   Help or Forum
         •   Social
      Note: Both Short Site Name and Site Type will not be public and will only be used for organizational purposes.
    6. Enter the domain of your landing page site under Domain Name/URL.

      Note: The format of this should be subdomain.yourdomain.com. For example, a blog with a domain of Constant Contact could be blog.constantcontact.com.
    7. Click the Make available in Landing Page Builder checkbox.
    8. Click Add Site.

      Add new website

      Click to enlarge.


Landing Page URLs and Subdomains

To publish landing pages, you will need to create a CNAME Record for your domain. Additionally, when you first use the Pages feature, you will be sent to a page in Lead Gen & CRM that prompts you to add a site.  At this point, you will need to designate a subdomain for landing pages. By default, Lead Gen & CRM always includes pages.services in its landing page editor.

Without CNAME records, this is what your URL looks like:

Link Type   URL Example

Secure
(no CNAME)

   https://pages.services/subdomain.domain.com

Not Secure
(no CNAME)

   http://subdomain.domain.com.pages.services



With CNAME records, this is what your URL looks like:

Link Type   URL Example

Secure
(with CNAME)

   https://subdomain.domain.com 

Not Secure
(with CNAME)

   http://subdomain.domain.com

 


Creating New Categories

A funnel is a series or sequence of landing pages. Funnels are required in order to create individual landing pages. In Lead Gen & CRM, you can group similar funnels and landing pages together in a category.

To create new categories for funnels:

  1. Click Landing Pages in the left toolbar.
  2. Click  cog.png  Options > New Funnel Category.

    LandingPages_NewFunnelCategory_Steps1-2.png

    Click to enlarge.

  3. Enter a category name.
  4. Click Create Category.

    Click to enlarge.


Creating New Landing Pages

Prior to creating a landing page, ensure that you have enabled at least one landing page site.

To create new landing pages:

  1. Click Landing Pages in the left toolbar.
  2. Click  cog.png  Options > New Landing Pages.

    Click to enlarge.

  3. Enter a funnel name.
  4. Select a funnel domain.

    Important: The funnel domain cannot be changed after the landing page has been created.
  5. Select the number of pages in the funnel.
  6. Click Create Funnel.

    Click to enlarge.


Adding Content Blocks, Layouts, and Elements

Add prebuilt content blocks, layouts, and elements to your landing pages to give them interactivity and cohesive design. Within the landing page editor:

  1. Click  plus2.png  Add Content in the Content Editor panel.
  2. Click the Blocks, Layouts, or Elements tab.
  3. Click the desired design item.
  4. If you chose an Element, click the purple line in the content section where you would like that element to appear. Blocks and Layouts, by default, will appear at the bottom of the landing page.

    Click to enlarge.

 


Creating Blog Articles

The Pages feature is is where you create content for blogs. In order for a blog article to be published, you must have a blog category, blog article, and landing page. Each blog article needs to be tied to a category, and that category must be selected in the Make a Blog template landing page.

Refer to the following help articles for information on creating and publishing blog articles:


Setting Dynamic Web Content

You can set dynamic content on a landing page. This personalization deals with which personas and dynamic content rules you apply to landing pages.

Refer to the following help articles for more information on the many ways to apply dynamic content and personas to landing pages:


Adding Pages and Metadata

Add additional pages to a funnel within file-text.png  Page Settings, and enter relevant metadata for those pages.

  1. Click  file-text.png  Page Settings in a landing page.
  2. Click Add New Page in the Page Settings section.

    Click to enlarge.

  3. Enter a title for the new page in the Page Title text box.
  4. Enter a short piece of information that will summarize the page's content the Meta Description text box.
  5. Enter keywords that best reflect the content of the page in the Meta Keywords text box.
  6. Click the Allow Search Engines to Index This Page checkbox.

    Click to enlarge.

Note: Click  pencil.png  Edit on a page in its setting drop-down menu to toggle the current page.

When entering metadata, consider the following:

  • Meta keywords are individual keywords or phrases that, when entered into a search engine, retrieve the web page and display it in the available search results.

  • Meta descriptions are the 160-character text snippets of information that are meant to provide a quick overview of what the web page is about. Search engines often display this text in search engine results. Social media platforms often display this information when a page link is shared.

Essentially, page visitors search for the page with meta keywords, and they view the meta description in a page's results.

Refer to the following help articles for more information:


Previewing Landing Pages on Different Devices

You can preview how a landing page appears on different devices. This feature allows you to view content on a desktop, tablet, or mobile device. 

From the toolbar at the top of the landing page editor, select one of the following device views:

   •   screen.png  Desktop
   •   tablet.png  Tablet
   •   mobile3.png  Mobile

 

Click to enlarge.

Any page sections that had the Hide on Mobile toggle turned on will disappear when using mobile view. These sections will only appear on desktop devices.

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