Creating Landing Pages

The    Pages section of Lead Gen & CRM is where pages and funnels can be built and managed. While your website is hosted on a server or within a CMS system like WordPress, you can connect it to Lead Gen & CRM to track, build, and manage pages. 

In this article, you'll learn how to create your first landing page.

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Article Contents

• When to Use a Landing Page
• Create A New Landing Page
• Adding Content Blocks, Layouts, and Elements

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When to Use a Landing Page

Landing pages can be used to capture leads, advertise promotional products or offers, and more. Landing pages are not the same as pages on your server-hosted or CMS-based website and instead, act as supplemental pages with a specific purpose. 

To create your first landing page, navigate to the Landing Pages tab in Lead Gen & CRM. 

Create A New Landing Page

You may create new landing pages from scratch or use a template as a starting point. Read Creating Landing Pages from Templates to start with a funnel template or page template.

To create a landing page from scratch, first, create a funnel, then create pages to go into your funnel.

A funnel is a series or sequence of landing pages. For example, you might create the funnel Products and set it to have about 10 pages, with the URL products.domain.com. Then, you can create pages within that funnel. In our Product example, your first page can be the main homepage and each subsequent page can be a product listing with a unique slug.

For example: 

https://products.thefancybakery.com/steel-mixing-bowl.html

or

https://products.thefancybakery.com/giant-baking-sheet.html

The slug is the text in the web address that appears after the domain and forward slash.

To create new landing pages:

1. Click    Landing Pages in the left toolbar.
2. Click    Options > New Landing Pages.
   
   

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3. Enter a funnel name.
4. Select a funnel domain.
   
   
   Important: The funnel domain cannot be changed after the landing page has been created.
5. Select the number of pages in the funnel.
6. Click Create Funnel.
   
   

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To make one of your pages the homepage, enter just a front slash in the Funnel Slug field.

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The slug for additional pages will be based on the entered page title. 

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For example, if one of your subsequent pages has the title "2019 Windows PC Model", the generated slug will be /2019-windows-pc-model.html. In this example, the entire webpage address would look like this:

https://subdomain.domain.com/2019-windows-pc-model.html

Read Modifying Landing Page Slugs for more information. 

Adding Content Blocks, Layouts, and Elements

Once your landing pages have been created and you have the web addresses that you want, you can add content blocks, layouts, and elements to your pages. Customize button styles, colors, and fonts. Create dynamic pages that use personas and dynamic content rules to display different content to different leads. You can also create blog pages and blog content.

The following articles can help you design and develop your landing pages:

Landing Page Design

• Landing Page Content Editor Overview
• Creating Dynamic Landing Pages
• Adding Merge Variables to Landing Pages
• Creating Blog Landing Pages
• Creating and Publishing Blog Articles

Landing Page Best Practices

• Understanding Personas and Dynamic Content
• Create and Manage Landing Page Categories
• On Page Search Engine Optimization for Landing Pages
• Understanding Landing Page Security: HTTP and HTTPS