The Pages section of Lead Gen & CRM is where pages and funnels are located.
There are several important features available when creating landing pages.
This article will provide information on creating landing pages and funnels.
Enabling Landing Page Sites
In order to design landing pages and blogs in Lead Gen & CRM, you will first need to enable a landing page site. If you attempt to access the Landing Page Designer without creating a landing page site, then you will see a message stating that you currently have no landing sites enabled.
To enable landing page sites:
Landing Page URLs and Subdomains
To publish landing pages, you will need to create a CNAME Record for your domain. Additionally, when you first use the Pages feature, you will be sent to a page in Lead Gen & CRM that prompts you to add a site. At this point, you will need to designate a subdomain for landing pages. By default, Lead Gen & CRM always includes pages.services in its landing page editor.
Without CNAME records, this is what your URL looks like:
|Link Type||URL Example|
With CNAME records, this is what your URL looks like:
|Link Type||URL Example|
Creating New Categories
A funnel is a series or sequence of landing pages. Funnels are required in order to create individual landing pages. In Lead Gen & CRM, you can group similar funnels and landing pages together in a category.
To create new categories for funnels:
Creating New Landing Pages
Prior to creating a landing page, ensure that you have enabled at least one landing page site.
To create new landing pages:
Adding Content Blocks, Layouts, and Elements
Creating Blog Articles
The Pages feature is is where you create content for blogs. In order for a blog article to be published, you must have a blog category, blog article, and landing page. Each blog article needs to be tied to a category, and that category must be selected in the Make a Blog template landing page.
Refer to the following help articles for information on creating and publishing blog articles:
Setting Dynamic Web Content
You can set dynamic content on a landing page. This personalization deals with which personas and dynamic content rules you apply to landing pages.
Refer to the following help articles for more information on the many ways to apply dynamic content and personas to landing pages:
- Creating Dynamic Landing Pages
- Adding Merge Variables to Landing Pages
- Using Personas and Dynamic Content
Adding Pages and Metadata
When entering metadata, consider the following:
- Meta keywords are individual keywords or phrases that, when entered into a search engine, retrieve the web page and display it in the available search results.
- Meta descriptions are the 160-character text snippets of information that are meant to provide a quick overview of what the web page is about. Search engines often display this text in search engine results. Social media platforms often display this information when a page link is shared.
Essentially, page visitors search for the page with meta keywords, and they view the meta description in a page's results.
- On Page Search Engine Optimization for Landing Pages
- Understanding Landing Page Security: HTTP and HTTPS
Previewing Landing Pages on Different Devices
You can preview how a landing page appears on different devices. This feature allows you to view content on a desktop, tablet, or mobile device.
From the toolbar at the top of the landing page editor, select one of the following device views:
Click to enlarge.
Any page sections that had the Hide on Mobile toggle turned on will disappear when using mobile view. These sections will only appear on desktop devices.