In this article, you'll learn how to create your first landing page.
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When to Use a Landing Page
Landing pages can be used to capture leads, advertise promotional products or offers, and more. Landing pages are not the same as pages on your server-hosted or CMS-based website and instead, act as supplemental pages with a specific purpose.
To create your first landing page, navigate to the Landing Pages tab in Lead Gen & CRM.
You should also have CNAME records updated with your domain provider if you want to remove pages.services from your landing pages' website address. Read Enabling Landing Page Sites before you proceed.
Create A New Landing Page
You may create new landing pages from scratch or use a template as a starting point. Read Creating Landing Pages from Templates to start with a funnel template or page template.
To create a landing page from scratch, first, create a funnel, then create pages to go into your funnel.
A funnel is a series or sequence of landing pages. For example, you might create the funnel Products and set it to have about 10 pages, with the URL products.domain.com. Then, you can create pages within that funnel. In our Product example, your first page can be the main homepage and each subsequent page can be a product listing with a unique slug.
For example:
https://products.thefancybakery.com/steel-mixing-bowl.html
or
https://products.thefancybakery.com/giant-baking-sheet.html
The slug is the text in the web address that appears after the domain and forward slash.
To create new landing pages:
- Click
Landing Pages in the left toolbar.
- Click
Options > New Landing Pages.
Click to enlarge.
- Enter a funnel name.
- Select a funnel domain.
Important: The funnel domain cannot be changed after the landing page has been created. - Select the number of pages in the funnel.
- Click Create Funnel.
Click to enlarge.
To make one of your pages the homepage, enter just a front slash in the Funnel Slug field.
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The slug for additional pages will be based on the entered page title.
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For example, if one of your subsequent pages has the title "2019 Windows PC Model", the generated slug will be /2019-windows-pc-model.html. In this example, the entire webpage address would look like this:
https://subdomain.domain.com/2019-windows-pc-model.html
Read Modifying Landing Page Slugs for more information.
Adding Content Blocks, Layouts, and Elements
Once your landing pages have been created and you have the web addresses that you want, you can add content blocks, layouts, and elements to your pages. Customize button styles, colors, and fonts. Create dynamic pages that use personas and dynamic content rules to display different content to different leads. You can also create blog pages and blog content.
The following articles can help you design and develop your landing pages:
Landing Page Design
- Landing Page Content Editor Overview
- Creating Dynamic Landing Pages
- Adding Merge Variables to Landing Pages
- Creating Blog Landing Pages
- Creating and Publishing Blog Articles
Landing Page Best Practices