| The Life of the Lead displays information on a lead's interactions with your website or content. The record of these interactions are saved to a timeline in SharpSpring. This article will provide an overview on the Life of the Lead.
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Available with: | ||||
| Marketing Automation | ✓ | ||||
| CRM Ultimate | ✓ | ||||
| CRM PRO | ✓ | ||||
| CRM Free | ✓ | ||||
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| Users: | |||||
| Administrators | ✓ | ||||
| Company Managers | ✓ | ||||
| Marketing Managers | ✓ | ||||
| Sales Managers | ✓ | ||||
| Salespersons | ✓ | ||||
| Jr. Salespersons | ✓ | ||||
Accessing Life of the Lead
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To access the Life of the Lead page, do the following:
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Understanding Life of the Lead
The Life of the Lead is a timeline of interactions between the lead, your website, your marketing communications, and any events or changes made to the record in SharpSpring.
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Each icon can be selected to see what event took place, when it happened, and any additional information associated with the event. Some visits or interactions by the lead, prior to them becoming a known lead, can also be viewed. Events that occurred while a lead was anonymous are denoted as a blue line on the timeline. Events that occurred once a lead has had tracking established are denoted as a green line on the timeline. |
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Life of the Lead Icon List
The following are the icons that appear during events on a contact's Life of the Lead. Certain Life of the Lead events can be merged when merging contact records.
| Icon | Event Name | Mergeable | Icon | Event Name | Mergeable | |||
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Added via Import/ Manually Added |
Yes |  |
Opportunity % Chance of Closing |
Yes | |||
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Automated Email Opened |
No |  |
Opt-In Email | Yes | |||
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Automated Email Sent |
No |  |
Outbound Call | Yes | |||
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Closed Lost | Yes |  |
Opportunity Created |
Yes | |||
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Commented on a Facebook Post |
No |  |
Received Email | No | |||
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Commented on a LinkedIn Post |
No |  |
Sent Email | Yes | |||
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Converted to Sale/ Closed Won |
Yes |  |
Site Visit Chrome | Yes | |||
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Email Read and Clicked |
No |  |
Site Visit Edge/ Internet Explorer |
Yes | |||
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Form Submission | Yes |  |
Site Visit Firefox | Yes | |||
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Inbound Call | Yes |  |
Site Visit Safari | Yes | |||
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Lead Owner Change |
Yes |  |
Synced from Salesforce |
No | |||
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Liked a Facebook Post |
No |  |
Synced to Salesforce |
No | |||
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Liked a LinkedIn Post |
No |  |
Tagged in a Facebook Post |
No | |||
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Manually Resubscribed |
No |  |
Twitter Mentions | No | |||
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Manually Unsubscribed |
No |  |
Twitter Retweets | No | |||
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Media Center | No | |
Unsubscribed Email/ Suppressed Email |
No | |||
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Meeting Attended/ Meeting Missed |
No |  |
Website Purchase | Yes | |||
Navigating Life of the Lead
You can filter through the Life of the Lead and only view specific events by selecting the gray Event Filter button. The following options can be selected as filters:
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An icon can be selected to view the particular The following events have larger circles on |
 Click to enlarge. |
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