Lead Gen and CRM's landing pages come equipped with a comprehensive, robust content editor.
This article will provide an overview of features for the Landing Page Content Editor.
Regarding Page Creation
This article is meant to provide information on the individual features of the Landing Page Content Editor. For information on applying the features of the Landing Page Content Editor and creating landing pages, refer to Creating and Editing Landing Pages.
Regarding Branding, Colors, and Themes
To match your landing pages to your website and existing brand, we recommend building a set of custom pages within a funnel. Design the layout and elements of those pages to match your brand. Common brand elements include the header, the footer, button shapes, and button colors.
You can then copy the funnel whenever you want to replicate that design. While you'll need to manually change the colors and fonts of any elements added to your pages, starting from a copied funnel can make your designing process easier.
The Add Content feature allows you to add pre-made content, like blocks and layouts, or insert HTML elements. This content can be arranged and rearranged as necessary. Blocks, layouts, and elements are different from one another, and they should be utilized in different ways.
Blocks are pre-made sections of content. Blocks have a specific design, color scheme, set of fonts, and presentation. Blocks often come with buttons and text fields included. As these are pre-made and are stock content, you will need to customize it all to better reflect what it is you want your page to represent. To that end, be aware that blocks can be customized with elements, such as other buttons and text fields.
Layouts are pre-formatted text structures and serve as the arrangement of visual and text elements on a page. Layouts, by default, are blank and are structural in nature. As such, they must have elements inserted and arranged. Layouts determine the overall look and feel of how a section of content is presented. For example, the Two-Column layout will display text, images, and other elements two equally sized columns that extend the length of the section.
Elements are simple text, image, video, and functionality objects that are the building blocks of your landing page. They determine what is presented and how the page viewer can interact with the available content. Elements are set within blocks or individual layout sections and can be modified as needed.
Double-clicking into added content allows you to directly edit the content in blocks or layouts, as well as inserted elements. When editing content, you can edit entire content blocks or specific content elements on a page. Double-clicking allows you to edit both sections and elements.
Alternatively, you can edit the properties of an element or section by right-clicking and selecting Edit Properties.
You can also edit individual versions of the landing page for different devices. For more information, refer to Editing Mobile Versions of Landing Pages.
You can hide specific content sections from appearing on mobile devices by going into the section properties and using the Hide on Mobile toggle. This toggle is unavailable on individual blocks, layouts, or elements.
The Page Settings feature provides the options to set up the funnel parameters for the landing page. The available funnel parameters are:
Adding and Editing Pages
Additionally, the Page Settings feature is where you add new pages to a funnel. Additional pages can be created here by using the Add New Page button. You can configure the Page Title and Meta Descriptions on a per-page basis, as well as electing whether or not to allow search engines to index the specific page.
As you toggle through the different pages of your funnel, you will be able to go back and add and edit content for each of those specific pages. Click the Edit icon on a page in its setting drop-down menu to toggle the current page.
The Page Settings feature is where you enter cookie, policy, and information content for GDPR banners. When adding GDPR banner content, your goal is to inform your visitors why you are collecting their information, and for what purpose it is being collected. The available GDPR settings are:
Dynamic Web Content
The Dynamic Web Content feature is where you can personalize your landing page content for different audiences. This personalization deals with which personas and dynamic content rules you apply to landing pages.
Refer to the following help articles for more information on the many ways to apply dynamic content and personas to landing pages:
- Creating Dynamic Landing Pages
- Adding Merge Variables to Landing Pages
- Using Personas and Dynamic Content
The Auto-Save feature is, by default, turned on to ensure edits to your landing pages are saved in real time. If you would only like to save changes when you actively choose to, click this icon to toggle auto-save off.
Preview on Different Devices
The Preview on Different Devices feature is in the toolbar above the landing page screen. This feature allows you to preview your landing page as it will appear on a desktop, tablet, or mobile device.
Any page sections that had Hide on Mobile toggle turned on will disappear when using the mobile preview. These sections will only appear on desktop and tablet devices.
When you visit your published landing page, you will notice a timestamp (?ts=123...) appended to the landing page URL. This is a timestamp of that publication and does not need to be included in the link. You can delete anything that comes after the question mark (?) in your URL.