| SharpSpring enables you to link your configured Google Ads account to track website usage from Google Analytics. This article will detail how to connect Google Ads to SharpSpring.
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Connecting a Google Ads Account
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You can connect Google Ads to SharpSpring. To add a Google Ads account, do the following:
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Important: This tab must remain open during the remainder of the process. Connection will fail if this tab is closed.
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Important: These connections should be made by the desired account's administrators and not Google Ads manager accounts.
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User Menu > Settings in SharpSpring's top toolbar.
Saving ValueTrack Parameters
Once the connection between SharpSpring and Google Ads is established, you will need to save your ValueTrack parameters.
To save ValueTrack parameters, do the following:
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Note: If you are not using the default suggested parameters of
keyword and creative, then these words will vary depending on the custom parameters that have been set up in your Google Ads account. |
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Matching Google Ads Keywords to Tracked Leads
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With ValueTrack parameters, SharpSpring allows you to pass in valuable keyword data that is generated from advertising clicks. Your ValueTrack parameters can be found in different locations within Google Ads, depending on how your account is set up. This is done by using the tracking template, which is the code that you will need to place in Google Ads for SharpSpring to pull over your campaigns and keywords. Generally, you can locate your ValueTrack parameters in Google Ads by doing the following:
Attribution does not happen retroactively to leads already in SharpSpring. |
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Important: SharpSpring has no control over how Google utilizes ValueTrack. Google may change how settings are modified at any time and without warning. These procedures are constantly changing. This procedure and all associated information may be outdated.
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Note: If you are using the default suggested parameters
keyword and creative, your Tracking Template should read as: {lpurl}?keyword={keyword}&creative={creative} |
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Frequently Asked Questions
Q: I keep getting a No Ad Performance Data found error in Google Ads. What could be the problem?
A: There are many issues that could be at the heart of this problem. Consider the following:
- Check if the account in Ads is a client account that is managed by your agency.
- Confirm that you are not attempting to sync SharpSpring with Google Smart Campaigns.
- Ensure that active campaigns found in the client's Google Ads account are displaying activity.
- Verify that auto-tagging has been enabled.
- Certify that the tracking template has been placed in the account settings. If it has, confirm that no other tracking templates exist on either a campaign level or an ad group level.
Q: Does SharpSpring sync with Google Ads Express or Google Smart Campaigns?
A: Google Ads Express was merged into Google Ads. Google Smart Campaigns are still separate from Google Ads. Google Smart Campaigns do not sync to SharpSpring, as SharpSpring only integrates with Google Ads. If this is the only type of ad you have running, you will receive the No Ad Performance Data found error. Refer to Google's external help documentation for more information on Google Smart Campaigns.
Q: Are there any time limitations or restrictions for campaigns?
A: Google will not push data into SharpSpring if the connected Google Ads account has zero active campaigns, or if zero activity is found for all of the active campaigns. There must be active campaign data within the last 30 days from the time that you are trying to integrate. Otherwise, the integration will not complete.