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Using Lead Scoring in Automation

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Justin Garrett
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Lead scoring rules can be used in automation tasks or lists. In turn, these tasks or lists can be used as either a trigger or filter to create a lead action. This article will provide information on how to use lead scoring in both areas. 

The following user roles can create lead scoring rules:

  • Administrators
  • Marketing Managers


Article Contents


Setting Lead Action Rules for Tasks

To set a lead action rule to automaton tasks, do the following:

  1. In SharpSpring's top toolbar, click
    Automation > Tasks.
  2. Create a new task, or open an existing task.
  3. Select either trigger or filter.
  4. In the When a contact field drop-down, select has the lead score.
  5. Enter the desired score.
  6. Select the desired condition.
  7. Click Add Rule.
  


Click to enlarge.


Setting Lead Action Rules for New Lists

To set a lead action rule to new automaton lists, do the following:

  1. In SharpSpring's top toolbar, click
    Automation > Lists.
  2. Create a new list.
  3. Select either Dynamic or Static.
  4. Select either trigger or filter.
  5. In the When a contact field drop-down, select has the lead score.
  6. Enter the desired score.
  7. Select the desired condition.
  8. Click Add Rule.
  


Click to enlarge.


Setting Existing Lists as Dynamic or Static

There are two types of lists.

  • Dynamic Lists: These lists build over time. Dynamic lists can be started from scratch, or they can pull in all the leads who qualify for the list based on the criteria at the time of build.

  • Static Lists: These lists do not build over time. This type of list will, essentially, take a snapshot of your database and pull in all leads that meet the requirements at the time of list build.

To set an existing list as either dynamic or static, do the following:

  1. In SharpSpring's top toolbar, click
    Automation > Lists.
  2. Create a new list, or select an existing list.
  3. Click Options > Change List Settings.
  4. Click either the Dynamic or Static radio button.
  5. Click Save Changes.
  


Click to enlarge.

Engagement lists cannot be modified, as they are system lists. Similarly, manual lists do not have list settings, since they are not rules-based.


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