SharpSpring has five lead statuses to help you organize your marketing efforts. These are Open, Unqualified Lead, Qualified Lead, Contacts, and Contact with Opportunity. Here's a look at what these statuses mean.
Lead Status Definitions
Contacts: Anyone who should not be included in the sales process. Some common examples are employees, vendors, press contacts and current customers.
Open: This status is typically used for new unprocessed leads before they are evaluated to be qualified or unqualified. When you upload a fresh CSV Open is a good place to start.
Unqualified Lead: This lead does not meet the criteria you're looking for in a potential customer for one reason or another. Perhaps they can't afford, don't have a need, or just aren't a fit for your product or service.
Qualified Lead: This is a lead's that seem to be a great fit for your product or service. You've researched them and they meet the criteria you look for in customers.
Contact with Opportunity: When your sales team begins to have meaningful, ongoing conversation with a lead they can create an Opportunity to track the deal in Pipeline. Contacts can be added to the Opportunity to help your sales team manage communication and close the deal.