The Action Group Conversions Report allows for you create reports based on the emails within a specific action group. You can see the success of each email in an action group was at converting the lead.
Step-by-Step Guide to Creating an Action Group Conversion Report
Step 1: Click "Analytics" in the navigation bar, and select "Action Group Conversions" from the drop down.
Step 2: To create your Action Group Report, click on the gray “Select an Action Group” button and search for your action group within the drop down.
Step 3: Select your conversion type, either to sale or to qualified. The (+) button gives you additional filters of send date, list, or list tag.
Step 4: Once you’ve selected your details, the “Build” button on the far right will turn green, and you can click this button to generate your report.
If the action group has multiple emails in it, it will show the conversions from each email. At the bottom of the report, you can see the results for your conversion, and the value, or expected value.
You should now know how to build and view an Action Group Conversion Report!