The Action Group Conversions Report allows for you create reports based on the emails within a specific action group. You can see the success of each email in an action group was at converting the lead.
The following User Roles have access to use action group reports:
- Marketing Manager
Follow these steps to create an Action Group Conversion Report.
Step One: On the toolbar, hover over Analytics, then in the drop-down, select Action Group Conversions.
Step Two: Within Action Group Report page, click Select an Action Group and in the drop-down, start to type the name of the action group you want to report then select it.
Step Three: Depending on what you want to the report to show, choose the following:
- Select the Conversion type, either to Sale or to Qualified.
- Add additional filters of Send Date, List, or List Tag.
- Click Build Report.
If the action group has multiple emails, it will show the conversions for each email. At the bottom of the report, you can see the results for the conversion along with the value, or expected value.