Adding Media Center Views to Lead Scoring

Lead scoring is a metric to measure engagement or interest of leads based on information provided by a lead. As leads view your content that has been identified to be an indicator of sale, you can attribute point values based on views against that content. You can add or subtract points based on a particular media view. The points then accumulate with other lead scoring parameters. SharpSpring measures lead scoring across four categories: Completeness, Engagement, Media, and Fit. The Media Center allows you to create trackable links for your content to better understand what content is helping leads to convert. This article will detail how to set Media Center views to interact with lead scoring. Article Contents Setting Media View Points	Available with:
	Marketing Automation	✓
	CRM Ultimate
	CRM PRO
	CRM Free

	Toolbar:


	Users:
	Administrators	✓
	Company Managers	✓
	Marketing Managers	✓
	Sales Managers
	Salespersons
	Jr. Salespersons

To set lead scoring points to media views, do the following:

In SharpSpring's top toolbar, click Content > Media. Create a Media Center asset, or use an existing asset. Create a trackable link for the Media Center asset. In SharpSpring's top toolbar, click Contact Manager > Lead Scoring. Scroll to the Engagement: Media section. Optionally, click Add Rule to add additional media assets. For each media asset, select the number of points to add or subtract. Click Save. To apply any changes you have made to all existing leads with a score in your system, click Save and Rebuild All Lead Scores.		Click to enlarge.
		Note: If a lead views the same media asset multiple times, this still counts as a single view for the point scoring system.
		Important: Clicking Save and Rebuild All Scores will change all your current leads' scores.

For each Media Center asset a lead views, they will be given the number of points you have identified in the Engagement section.

Be aware that lead scoring points will be added for media views only by leads that have tracked devices.

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