At SharpSpring, we don't permit senders to use purchased lists (or rented, scraped, and stolen lists, for that matter). Their use violates our Terms of Service, since we expect our customers to only email recipients who have expressly opted-in, and purchased lists do not meet this standard. The reason behind such a policy is because their use doesn't respect recipient inboxes, because they are considered spam by the email community, and because they cause serious deliverability issues for individual senders and SharpSpring's network as a whole. We're protecting you, and the rest of SharpSpring, from IP and domain blacklistings by prohibiting purchased lists.
We also recognize that purchased lists cannot be "cleaned" with list cleaning services. Since list cleaning services only check for the validity of an address, they can't convert recipients into opted-in, which is the standard for using recipient lists in SharpSpring.
SharpSpring's anti-abuse backend checks lists at upload, and will reject lists if they don't pass our analysis. Purchased lists are commonly caught up in this, and email sent to them is rejected. We won't allow our systems to knowingly send to purchased lists.
- How to move towards permission-based list acquisition, such as confirmed opt-in.
- How to delete purchased lists from their SharpSpring account
- How to configure DKIM and possibly Dedicated IP, limiting the reputational effect they have on other senders
- Senders may be terminated if a mutually agreeable improvement plan on how to move away from purchased lists cannot be developed.
Some points to leave with.
Purchased Lists are:
- Illegal in Canada (CASL)
- Against SharpSpring's Acceptable Use Policy
- Against every reputable Email Service Providers Acceptable Use Policies
- Against every ISPs Acceptable Use Policy
- Often have poor inboxing; spam filters are designed to stop them, and getting blocked means they're working as intended
- Characterized by low opens & clicks when they do inbox, along with high unsubscribes & spam complaints
- Frequently cause IP(s) and domains to be blacklisted
- A reason many people don't like email, because they get so much spam from these sources. Don't contribute to the problem