SharpSpring enables you to review and adjust your projected ROI for Campaigns. Here are some steps to set up and measure your ROI goals.
The following User Roles have access to edit a campaign:
- Market Manager
Follow these steps to create a campaign.
Step One: On the toolbar, hover over Analytics, then in the drop-down, click Campaigns.
Step Two: On the left-side panel, next to Campaigns, click the Options button and in the drop-down, select Manage Campaigns.
Step Three: Locate the campaign you want to edit, and to the right of the title, click the Options button then select Edit Campaign.
Step Four: Scroll down to the Costs & Goals section on the campaign settings. In the Pricing Terms drop down-box, choose one of the following:
- Per Each Lead - indicates this particular campaign is pay-for-performance, where the quantity of units is unknown.
- Specific Quantity - indicates that the particular Campaign has a specific number of ads.
Step Five: In the Price field, insert the price associated with the pay-for-performance Campaign. The Other Costs field is for elements like production and staffing costs associated with the campaign.
NOTE: If you're using the Per Each Lead option, then you will incur a variable cost, while the Specific Quantity option will have a fixed cost.
Step Six: In the Revenue Goal field, you can include the amount you will need to reach in order to receive or exceed your ROI goal.
Step Seven: If you are finished with all changes, on the bottom right, click Save Changes.