SharpSpring enables you to review and adjust your projected ROI for Campaigns. Here are some steps to set up and measure your ROI goals.
Step-by-Step Guide to Setting Up Campaign ROI
Step 1: Click on "Analytics" in the top navigation bar.
Step 2: Select "Campaigns" in the drop down menu.
Step 3: On the left side panel, click the gear next to Campaigns, and select “Manage Campaigns.”
Step 4: Locate the campaign you want to edit, select the gear to the right, and click “Edit Campaign.”
Step 5: Scroll down to the "Costs & Goals" section on the campaign settings.
Step 6: In the "Pricing Terms" drop down box, you can decide between a "Per Each Lead" or "Specific Quantity" pricing term. The “Per Each Lead” option indicates this particular Campaign is a pay-for-performance Campaign where the quantity of units is unknown. The "Specific Quantity" option indicates that the particular Campaign has a specific number of ads.
Step 7: In the "Price" field, insert the price associated with the pay-for-performance Campaign. The "Other Costs" deals with elements like production costs and staffing costs associated with the Campaign.
Step 8: If you're using the "Per Each" option, then you will incur a variable cost, while the "Specific Quantity" option will have a fixed cost.
Step 9: In the "Revenue Goal" field, you can include the amount you will need to reach in order to receive or exceed your ROI goal.
Step 10: After you have finished setting the ROI terms, click on the green "Save Changes" button at the bottom of the page.
You have now successfully updated the ROI of your campaign!