Using Personas on Lead Gen & CRM Forms

Personas are fictional representations of your customer audiences, designed to produce higher conversions by making personalized messaging simple.

This article will detail how to add the Persona field to Lead Gen & CRM forms for lead self-identification. 

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Article Contents

• Adding the Persona Field
• Removing the Persona Field
• Frequently Asked Questions

Available With:

Trial	✓
Essential	✓
Advanced	✓
Ultimate	✓

Toolbar:

Forms

Users:

Administrators	✓
Company Managers	✓
Marketing Managers	✓
Sales Managers
Salespersons
Jr. Salespersons

Adding the Persona Field  

The Persona field can be added to either new or pre-existing Lead Gen & CRM forms.

To add the field to a form, do the following:

1. Click Forms in the left toolbar.
2. Create or edit a form.
3. Click the Add Special Fields drop-down menu from the Fields section.
4. Select the    Persona Question field value.
   
   

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5. Click Save Changes.
   
   

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Note: The Persona Question field will appear with the phrase that you used when creating the persona fields.

When adding the field to a form, be aware that the Persona field does not have to be at the bottom of a form. You can rearrange it just like any other field type. Hover over the field and use the    Move function to drag the field up or down the list of other added fields as needed.

Removing the Persona Field 

You can remove Persona fields from forms as necessary.

To remove the Persona field, do the following:

1. Click Forms in the left toolbar.
2. Create or edit a form.
3. Click the Fields tab. 
4. Locate the    Persona Question field.
5. Hover over the field.
6. Click  Delete.
7. Click Save Changes.
   
   

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Frequently Asked Questions

Q: Can the Persona field be used as a hidden field on a form?
A: Yes. If you would like to automatically set a persona for a lead filling out a particular form, you can make the Persona field hidden, and then add a default value. The default value will be the response to the self-assignment question, respective of the persona you would like to assign.

Q: Can I change the style of the Persona drop-down field?
A: Yes. You can customize the CSS for the Persona field by editing the CSS for the form.