Lead scoring allows for you to organize and prioritize leads based on specific information a lead has provided, or important event activity the lead has taken a part in. This article covers the specifics on how Lead Scoring is calculated within SharpSpring.
Lead Score Calculations
Based on the rules you put together when you set and configured lead scoring, leads will receive incremental or decremental points based on those rules. For example, if in your Engagement section of SharpSpring under Tracking you have a page rule where someone visits the page http://www.example.com/request-service, the lead may receive 10 points. The points will then be reflected on the Lead Score. At any time you can review the total components of a specific contact's lead score by clicking on their score in the Contact Manager.
Lead Scores calculate when:
- A lead has yet to be scored (example: when a new lead is added, their information / event activities are indexed against the Lead Score settings, and an initial lead score value will be calculated
- On the lead's last event activity date (site visit, email click, etc.), or the date at which new lead information was provided (First Name, Last Name, Email, etc.)