SharpSpring enables you to have access to a host of insights and analytics tied to a tracked website. Similar to Google Analytics, SharpSpring allows you to compare and contrast certain metrics such as bounce rate, visitors, site visits, average page views and minutes on site. However, in order to produce these results, SharpSpring and Google Analytics both use different, proprietary algorithms, and therefore may not show the same data.
Below is a list of variables and factors associated to why there could be a discrepancy in one web analytic tool versus another (i.e. why SharpSpring’s insights may vary from Google’s):
- Browser pre-rendering behavior and the accommodations that each platform makes to address pre-renders.
- Cookie privacy, domain policies, and other security settings (and the respective workarounds each platform employs to address these)
- Session policies and the methodologies used to group and identify repeat visitors (across pages and sessions / visits)
- Third-party plugins and other browser add-ons reducing the efficacy of a specific tracking code or pixel
- Whitelisting and blacklisting influencing results
- Algorithms used for aggregate calculations differing (again, Google has their own algorithm, as does SharpSpring)
- Anomalies related to burst traffic
- Tracking technologies competing for resources during page navigation (race conditions, etc)