|Website analytics is the practice of collecting, analyzing, and reporting relevant website data. Understanding this data—such as how users interact with your website or how long they remain on your website—is key to achieving success in online marketing.
However, this data is useless if you cannot understand it. SharpSpring enables you access to insights and analytics reports that are tied to a tracked website. The method of reporting varies from other analytics providers. This article will provide information on why analytics vary.
Similar to Google Analytics, SharpSpring allows you to compare and contrast certain metrics, such as bounce rate, visitors, site visits, average page views, and minutes on a site.
The following are variables and factors associated with variances in one web analytic tool versus another:
Browser pre-rendering behavior and the accommodations that each platform makes to address pre-renders.
Cookie privacy, domain policies, and other security settings, as well as the respective workarounds each platform employs to address these.
Session policies and the methodologies used to group and identify repeat visitors across pages and sessions.
Third-party plugins and other browser add-ons reducing the efficacy of a specific tracking code or pixels.
||Whitelisting and blacklisting influencing results.|
||Algorithms used for aggregate calculations.|
||Anomalies related to burst traffic.|
||Tracking technologies competing for resources during page navigation.