SharpSpring enables you to access to a insights and analytics tied to a tracked website. This article will provide information on why analytics vary.
The following user roles have access to analytic reporting:
Similar to Google Analytics, SharpSpring allows you to compare and contrast certain metrics, such as bounce rate, visitors, site visits, average page views, and minutes on a site. However, in order to produce these results, SharpSpring and Google Analytics use different, proprietary algorithms, and therefore may not show the same data.
The following are variables and factors associated with variances in one web analytic tool versus another:
||Browser pre-rendering behavior and the accommodations that each platform makes to address pre-renders.
||Cookie privacy, domain policies, and other security settings, as well as the respective workarounds each platform employs to address these.
||Session policies and the methodologies used to group and identify repeat visitors across pages and sessions.
||Third-party plugins and other browser add-ons reducing the efficacy of a specific tracking code or pixels.
||Whitelisting and blacklisting influencing results.
||Algorithms used for aggregate calculations.
||Anomalies related to burst traffic.
||Tracking technologies competing for resources during page navigation.
Ready to Learn More?
- Understanding Web Insight Statistics
- How SharpSpring Prevents Website Tracking Mismatches
- Viewing Campaign Results