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Tracking Your Websites in SharpSpring

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Forest Myers
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SharpSpring's website tracking is made possible through tracking code.

This allows you to connect with the SharpSpring platform and take advantage of all the tools SharpSpring has to offer.

This article will detail how to utilize tracking codes in SharpSpring.


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Understanding Tracking Codes

Tracking codes are Javascript code snippets. Once added to the HTML of a web page, these code snippets track, collect, and send website user activity. This data is sent to a website analytics platform or service. SharpSpring utilizes its own tracking and analytics services, and it provides ways to utilize Google Analytics. 

Tracking codes are generated automatically. That said, tracking codes are different for each website. This means that tracking codes must be installed on each page you want to track. However, once you have added SharpSpring tracking codes to a website, microsite, blog or landing page, you will start generating leads in seconds. SharpSpring allows you to track as many sites as you would like and monitor them in one place.  
Important: Tracking codes should be placed directly on pages in your website. Google Tag Manager does not currently work with SharpSpring tracking code.

Tracking in SharpSpring is cookie-based. For information on cookies and how SharpSpring uses cookies for tracking, refer to Understanding Cookies.


Adding Websites

To begin tracking your website in SharpSpring, you will first need to add it to SharpSpring and generate a tracking code.

To add your website to SharpSpring, do the following:

  1. In a browser tab, log in to SharpSpring.
  2. In SharpSpring's top toolbar, click 
    New > Site    .
  3. Enter a short name for your website.
  4. Select the website type.
  5. Enter the domain name URL.
  6. Click Add Site.
   


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Important: If a site with the same domain name already exists in your account, either activated or deactivated, the generated website will not save. You cannot have two sites with the same domain name.

 


Copying Tracking Codes

Once you have added a website to SharpSpring, the website will be assigned a specific tracking code. This tracking code will need to be copied for use on your website. To copy a tracking code in SharpSpring, do the following:

  1. Click the name of the website you just added.
  2. In that website’s settings page, click the Tracking Code tab.
  3. Copy the the tracking code.
  


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Pasting Tracking Codes

Once you have added a site and copied that site's tracking code, you will need to paste the tracking code on your website. 

While each website is different, the general process is largely the same. To paste tracking code on a website, do the following:

  1. In another browser tab, open your website.
  2. Log in as an administrator.
  3. Paste the copied tracking code immediately before the closing </head> tag in every page or template on your site.
  4. Wait 24 hours.
   
Note: SharpSpring offers Professional Services to assist with custom coding.

Once you have properly pasted your code and waited 24 hours, you should see site traffic for this site in your instance under the Site Traffic tab. The orange Pending tag will turn green and say Active once tracking is live.

Tracking Wordpress Websites

Wordpress is a popular content management system (CMS) that you can host web content on. You can track Wordpress websites. To place tracking code on a Wordpress site, do the following:

  1. In a different browser tab, log in to Wordpress.
  2. From the menu on the left, under Appearance, click Editor.
  3. From the menu on the right, locate and click the header.php file.
  4. Paste your copied tracking code immediately before the closing </head> tag.
  5. Click Update File.
  


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For more information on tracking Wordpress sites, refer to Adding Tracking Codes to Wordpress.


Locating Tracking Codes

Once you have generated a tracking code, you may need to locate it for later use. To locate a generated tracking code after you have left the Sites page in SharpSpring, do the following:

  1. In SharpSpring's top toolbar, click
    user.png  User Settings > Settings.
  2. In the left panel, under Tracking, click Sites.
  3. Click the name of the desired tracked site.
  4. Click the Tracking Code tab.
  


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The tracking code will be located under the Domain and Tracking ID information.

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