SharpSpring enables you to integrate with both Salesforce and Sugar, while providing you with its own powerful CRM.
If you're considering adding a CRM, you might be unsure which of the CRM system's is the right fit for your business. This guide is designed to help you in that decision making process, by showing you the differences between the three CRM systems.
SharpSpring CRM Feature
SharpSpring can be a great solution for both marketing automation and CRM. The combination of M.A. and CRM in a single platform has a lot of advantages.
It provides a simple, seamless experience (no data transferred between two systems) and you have extra features that you just can't get from two separate systems - Smart Emails, for example. Smart Emails are one-off emails that can be sent by salespeople from the SharpSpring CRM and are tracked (delivered, opened, clicked) on the life-of-the-lead just like emails that come from automated marketing. They can also be scheduled to go out at later time. For example, when a prospects says, "Follow up with me in a couple of weeks." Smart Emails are only possible because the marketing automation tracking and rules engine is used to send these emails.
Another great feature is the "Notify me when this lead returns to the site" feature of SharpSpring's CRM. This allows sales people to click a box on the lead page, and receive an email or text message when one of the important leads they are working with comes back to their website. This feature puts the power of marketing automation into the hands of a salesperson and helps them close the deal.
Benefits of Staying With Your Current CRM
Despite these benefits, SharpSpring CRM might not be the right solution for every businesses' CRM needs. That is precisely why we have integrations with other CRMs like Sugar and Salesforce.com.
Salesforce.com is a super powerful CRM that has thousands of vendors that integrate with the platform and has a ton of flexibility built in for various situations and reporting requirements. Simply put, Salesforce runs circles around SharpSpring CRM in terms of power and integration capability. All this power comes at a cost though due to Salesforce's tremendous complexity and a difficult-to-use interface. It's also very expensive (up to $125 per user, per month).
SharpSpring's CRM is free and designed to be super easy to use. It's visually-oriented pipeline makes management easy and intuitive. SharpSpring CRM should be great for nearly all small businesses, but is not an enterprise-class CRM.
If you're considering Salesforce.com, Sugar or SharpSpring CRM, the best thing to do is weigh your cost consideration along with your needs for simplicity and usability, against the needs for flexibility and power. If simple and usable is more important than powerful and flexible, then SharpSpring CRM is going to be your solution. Finally, if your client is already using a CRM, it likely does not make sense to switch unless they are really unhappy or looking to save money - you likely have better things to do than manage a CRM switchover.