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Media Center Overview

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Forest Myers
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SharpSpring’s Media Center allows you to create trackable resources, such as white papers, coupons, and contracts that can be used in emails, workflows, or notifications.

This article will provide an overview of Media Center features.


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Media Center Benefits

When leads view trackable media items, an event will appear in their Life of the Lead in the Contact Manager. This enables you to track your leads’ interaction with important content and follow up with them in a meaningful way. The Media Center provides the ability to:

  • Compare social media post performance
  • A/B test new content against old content
  • See if leads are actually engaging with content

In addition, you can utilize uploaded media assets for use in emails, providing recipients with a modern and more interactive experience.


Media Center Features

Click Marketing > Content > Media in SharpSpring's top toolbar, to access the Media Center.

On the Media Center page, you will be able to:

  • Add new media
  • Create trackable links
  • View your created media
  • View media shared with you
  • Report on media views

The My Media tab provides an at-a-glance view of uploaded media center assets.

  


Click to enlarge.

The Shared Media tab displays all available links designated as available in the Content Manager, and allows for the creation of new links.

After media has been added to the Media Center, each item will be in an itemized list of assets that can be organized into folders. You can also modify sharing and availability options by clicking the  cog.png  Options icon.


Adding New Media

To add new media files, do the following:

  1. Click Marketing > Content > Media in SharpSpring's top toolbar.
  2. Click New Media.
  3. Enter a title for the media file.
  4. Enter a description for the email file.
  5. Click any or all of the applicable checkboxes.
  6. Click either of the following radio buttons:

      Button   Description  
      Upload a File  

    Uploads the file from your computer through the uploading tool.

    		  
      Provide a Link  

    Paste the media file's
    URL link from its image hosting website.

    		  
  7. Click Add Media.
  

Click to enlarge.
Note: For video files, use a video streaming service (such as YouTube or Vimeo) to host the video content and provide the link when uploading to the Media Center. Video files tend to be large, and are best managed in a dedicated service.

 

Supported File Types

The Media Center allows you to upload the following file types:

Supported File Types
         •   .CSV

         •   .GIF

          •   .JPEG          •   .PNG          •   .XLSX
         •   .DOCX

         •   .JPG

          •   .PDF          •   .PPTX          •   .ZIP
     
The safest file types to send are .GIF, .JPG, .PDF, and .PNG. While SharpSpring supports their attachment, .ZIP files should never be included as attachments in an email.  
Note: 30MB is the maximum recommended file size.

 


Creating Trackable Links

SharpSpring allows you to create a trackable link for any media asset uploaded in the Media Center.

These trackable links are necessary to place Media Center assets into emails and landing pages.

To create trackable links, do the following:

  1. Click Marketing > Content > Media in SharpSpring's top toolbar.
  2. Locate a media file.
  3. Click Trackable Links > Add Trackable Link next to the media file's name.
  4. Name the link.
  5. Click Add Link.

Once created, you can use trackable links in an email or on a landing page as a way to track visitors and traffic to that media file.

  

Click to enlarge.
Note: Trackable links will not establish new tracking. Since they are a more generic link that is connected to your SharpSpring environment, the interaction with that media will only display in the Life of the Lead for leads that are already tracked.


Copying Trackable Links

To copy trackable links, do the following:

  1. Click Marketing > Content > Media in SharpSpring's top toolbar.
  2. Locate a media file.
  3. Click Trackable Links > Copy next to the media file's name.
  4. Paste the link as needed.
  


Click to enlarge.


Editing Assets

To edit an uploaded media asset, do the following:

  1. Click Marketing > Content > Media in SharpSpring's top toolbar.
  2. Click  cog.png  Options > Edit next to a media asset.
  3. Modify asset parameters as necessary.
  4. Click Save Media.
  


Click to enlarge.


Creating Media Center Folders

There may come a time when you have many loose media assets. To better organize assets, consider grouping them in folders. To create folders in the Media Center, do the following:

  1. Click Marketing > Content > Media in SharpSpring's top toolbar.
  2. Click  cog.png  Options > Move to Folder > New Folder next to a media asset.
  3. Enter a name for the new folder.
  4. Click Create Folder.
  


Click to enlarge.

Once created, you can:

  • Click  pencil.png  Edit to edit a folder's name
  • Click  remove.png  Delete to delete a folder that does not have personal or shared assets in it


Moving Assets

To move media assets between folders in the Media Center, do the following:

  1. Click Marketing > Content > Media in SharpSpring's top toolbar.
  2. Locate the media asset to move.
  3. Click  cog.png  Options > Move to Folder next to a media asset.
  4. Select the desired folder. 
  


Click to enlarge.


Deleting Assets

To delete unwanted media assets, do the following:

  1. Click Marketing > Content > Media in SharpSpring's top toolbar.
  2. Locate the media asset to delete.
  3. Click  cog.png  Options > Delete next to a media asset.
  4. Type Delete into the text box.
  5. Click Delete.
  


Click to enlarge.
Important: Deleting Media Center assets is a permanent action. In addition, all associated trackable links will no longer work.

 


Using Link Shorteners

You can use link shorteners for your trackable links, if you do not like the way the trackable links look. This will not affect tracking or managing that media, as it only changes the aesthetics of your link. To shorten your trackable links, do the following:

  1. Create a trackable link.
  2. Navigate to https://bitly.com/ in your web browser.
  3. Paste your trackable link in the Paste a link field.
  4. Click Copy.
  5. Paste this shortened link just as you would with any trackable link in the Media Center.
  


Click to enlarge.


Viewing Unseen Media

To view the media files a contact has not viewed, do the following:

  1. Click Marketing > Content > Media in SharpSpring's top toolbar.
  2. Click on a contact's name.
  3. Click  cog.png  Options > View Unseen Media.
  

Click to enlarge.

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