SharpSpring’s Media Center allows you to create trackable resources such as white papers, coupons, videos, podcasts and contracts that can be used in emails, automation tasks/workflows, notifications. When leads view these trackable items, an event will appear in their life of the lead in the Contact Manager. This enables you to track your leads’ interaction with important content and follow up with them in a meaningful way. This article will show you how to create trackable links, deliver those links to leads, and report on their interaction with your content.
The Media Center provides the ability to:
- Compare social media post performance (Twitter vs. Facebook vs. LinkedIn)
- A/B test your new content against your old content
- See if leads are actually engaging with your content.
The Media Center can be accessed through the top Content menu by selecting Media Center.
On the Media Center page, you will be able to:
- Add new media
- Create trackable links
- View your created media
- View media shared with you
- Report on media views
Adding New Media
To add new media, simply click the green ‘+ New Media’ button in the top right of the media center.
The Media Center allows you to upload the following file types:
- .jpg and .jpeg
Note: 30MB is the maximum recommended file size.
On the add media tool, add a name and description, and choose whether the media should be shared with your team, available in emails, or available in the contact manager. Finally, decide how you will be providing the content. Content can be added to the Media Center as a link or uploaded as a file.
NOTE: For Video files, use a video streaming service (YouTube, Vimeo, etc.) to host the video content, and then simply provide the link when using the Media Center. Video files tend to be large, and are best managed in a dedicated service.
Creating Trackable Links
SharpSpring allows you to create a trackable link for any media uploaded in the Media Center
Step 1: Once your media is uploaded, find the media file and select the options drop-down menu
Step 2: Click Add Trackable Link, give the link a name, and click Add Link.
Step 3: Access that Trackable Links drop-down menu again and click Copy link.
You can use this link in an email or landing page as a way to track visitors and traffic to that media. In the example below, we upload a case study as a PDF and create a trackable link.
NOTE: Trackable links will not establish new tracking. Since they are a more generic link that is connected to your SharpSpring environment, the interaction with that media will only display in the life of the lead for leads that are already tracked
Using Link Shorteners
You can use link shorteners for your trackable links, if you don't like the way the trackable links look. This will not affect tracking or managing that media, it only changes the aesthetics of your link. Follow the steps below to shorten your trackable links:
Step 1: Once you've created a trackable link, go to https://bitly.com/.
Step 2: Paste your trackable link in the field called Paste a link to shorten it and then click Copy
That's it. You've successfully shortened your trackable link. Feel free to paste this shortened link just as you would with any trackable link in the Media Center.
After media has been added to the media center, each item will be in an itemized list of assets that can be organized into folders. You can also modify sharing and availability options by clicking the gear icon.
The trackable link to your media can be accessed in several places:
In the Media Center, click the Trackable Links drop-down menu and select ‘Copy <link name>’. This will add the link to your clipboard, so you can quickly paste it wherever it needs to be.
In the Contact Manager, under the options menu, the ‘View Unseen Media' button provides a list of media that has not been viewed by the specific lead yet. On the Share Media list, the Trackable Links drop down will display all available links designated as ‘available in content manager’ and allow for the creation of new links.
In the email designer, the media menu item has all of the content marked as ‘available in emails’. Selecting one of the media items inserts the media as an active link in the email. Additionally, the media icon in the toolbar [ ] enables you to add a link to the email with a preview image.
Ready to learn more?
- Adding Media Center Views to Lead Scoring
- Including Media Center Views in Automation
- Add Media Center Links to Landing Pages