|Separating leads based on their interests and behaviors on your site will result in more personalized communications and higher conversions.
This article will detail how to segment leads with dynamic lists.
You can set your lists to segment leads by whatever criteria you choose. To create a list of segmented leads, do the following:
Consider the following example:
This would segment those leads who fill out any of your forms at least once.
Note: Rules-based lists will dynamically remove a member when the lead no longer meets any lead action rules. If a list contains rules based on inaction, such as has not been sent the email or is not a member of the list, it should be manually rebuilt to aggregate the most up-to-date lead segment.
Editing Dynamic Lists
To modify a dynamic list, do the following: