A drip campaign is a great way to nurture leads who are going to need more convincing regarding your product or service. This article will detail how to create a basic behavioral drip campaign.
The following user roles can create drip campaigns:
- Marketing Managers
- Creating Campaign Action Groups
- Creating Campaign Automation Tasks
- Adding Campaign Filters
- Ready to Learn More?
Creating Campaign Action Groups
To create a drip campaign action group, do the following:
Creating Campaign Automation Tasks
To create an automation task to trigger a campaign action group, do the following:
Adding Campaign Filters
To create a filter which will limit the recipients of the email drip campaign, do the following: